Responsibilities

• The Director, Growth & Media will play a pivotal role in a) elevating Mattel as a consumer-facing Masterbrand (30%) and b) launching new brands under Innovation Venture (70%).
• The Director, Growth & Media is accountable for turning creative ambition into measurable revenue impact. This role owns creative activation, media strategy, and new channel development to deliver cultural breakthrough and accelerate growth across Venture initiatives.
• The Director defines the growth strategy, builds the activation engine, and ensures ideas break through culturally and scale commercially.
• This role operates at the intersection of brand, culture, media, and distribution, translating insight into action and experimentation into repeatable growth models and new audience development.
• Success requires strong judgment, speed, and a clear bias toward outcomes.
• This role reports to the Sr. Director, Head of Brand Marketing – Mattel Masterbrand & Innovation and partners closely with Brand Creative, Regional Marketing, Design, Operations, and external agencies and partners.
• Growth Strategy & Creative Activation
• Define and own the growth strategy across Venture brands and Mattel Masterbrand initiatives, with clear hypotheses tied to revenue, audience expansion, and brand relevance.
• Lead creative activation that drives cultural breakthrough—setting the standard for how Venture ideas show up in the world.
• Translate brand and product strategy into high-impact creative narratives, launches, and moments.

Media & Channel Innovation

• Own media strategy across paid, earned, and emerging channels, with a focus on efficiency, learning velocity, and scale.
• Identify, test, and operationalize new growth channels (e.g., creators, platforms, partnerships, experiential, commerce adjacencies).
• Build repeatable playbooks from test-and-learn activity; shut down what doesn’t scale.
• Partner with regional and commercial teams to ensure channel strategies convert demand into revenue globally.

Revenue Growth & Performance

• Be accountable for growth outcomes—revenue contribution, pipeline expansion, and return on marketing investment.
• Establish KPIs, dashboards, and operating rhythms that link creative and media activity to business performance.
• Use data, experimentation, and foresight to continuously refine growth strategy.

Requirements

• Bachelor’s degree required; MBA a plus.
• 12+ years experience across growth marketing, brand activation, media, or commercial strategy—preferably in consumer, entertainment, or culturally driven categories.
• Fluency in modern media, creator ecosystems, and emerging platforms.
• Proven track record of driving revenue growth through creative activation and channel innovation. Ability to build trust with both creative and analytical stakeholders.
• Strong strategic instincts paired with operational rigor and follow-through.
• Demonstrated ability to lead through ambiguity, make decisions, and drive outcomes.
• Executive-level communication and presentation skills.
• Drawn to and excels in fast-moving, build-as-you-go environments.

Nice To Have

• MBA a plus

Benefits

• Mattel offers comprehensive benefits and resources to help empower a culture where every employee can reach their full potential.