Responsibilities

• Define and own the growth strategy across Venture brands and Mattel Masterbrand initiatives, with clear hypotheses tied to revenue, audience expansion, and brand relevance.
• Lead creative activation that drives cultural breakthrough—setting the standard for how Venture ideas show up in the world.
• Translate brand and product strategy into high-impact creative narratives, launches, and moments.
• Ensure creative work is insight-led, distinctive, and designed to perform across channels.
• Own media strategy across paid, earned, and emerging channels, with a focus on efficiency, learning velocity, and scale.
• Identify, test, and operationalize new growth channels (e.g., creators, platforms, partnerships, experiential, commerce adjacencies).
• Build repeatable playbooks from test-and-learn activity; shut down what doesn’t scale.
• Partner with regional and commercial teams to ensure channel strategies convert demand into revenue globally.
• Be accountable for growth outcomes—revenue contribution, pipeline expansion, and return on marketing investment.
• Establish KPIs, dashboards, and operating rhythms that link creative and media activity to business performance.

Requirements

• Bachelor’s degree required; MBA a plus.
• 12+ years experience across growth marketing, brand activation, media, or commercial strategy—preferably in consumer, entertainment, or culturally driven categories.
• Fluency in modern media, creator ecosystems, and emerging platforms.
• Proven track record of driving revenue growth through creative activation and channel innovation. Ability to build trust with both creative and analytical stakeholders.
• Strong strategic instincts paired with operational rigor and follow-through.
• Demonstrated ability to lead through ambiguity, make decisions, and drive outcomes.
• Executive-level communication and presentation skills.
• Drawn to and excels in fast-moving, build-as-you-go environments

Benefits

• Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.