Responsibilities

• Lead the university's enrollment growth marketing strategy across the full student acquisition funnel, driving awareness, audience acquisition, inquiries, engagement, and pipeline growth through integrated multichannel campaigns, digital nurture programs, and performance optimization across paid, owned, experiential, and CRM-enabled channels.
• Develop and lead pre-college engagement and retention strategies that cultivate long-term enrollment pipelines, progressing students from WPI middle school and high school programs toward undergraduate inquiry, application, and enrollment.
• Develop audience segmentation and targeting approaches for prospective students, families, counselors, educators, and other key enrollment influencers, including guidance counselors, superintendents, STEM coordinators, and STEM-focused student organizations.
• Drive innovation through experimentation, testing, and evaluation of emerging channels, technologies, and audience engagement strategies to improve enrollment marketing performance.
• Lead integrated omnichannel enrollment marketing campaigns.
• Lead planning, execution, optimization, and performance management of enrollment marketing campaigns in partnership with Creative and Digital Operations teams.
• Lead strategy for enrollment marketing platforms and third-party lead generation ecosystems (e.g., Niche, CollegeVine, U.S. News & World Report), maximizing visibility, engagement, and ROI.
• Drive continuous improvement of enrollment marketing assets and campaign experiences in partnership with Creative and Digital Operations teams.
• Work with partners in Admissions to design and optimize CRM-enabled nurture programs and omnichannel student journeys that improve engagement, conversion, and enrollment outcomes.
• Lead recruitment-focused experiential marketing initiatives, including conferences, competitions, trade shows, robotics events, and other strategic activations.

Requirements

• Bachelor's degree required.
• A minimum of eight years of progressive experience in growth marketing, enrollment marketing, demand generation, or related marketing disciplines, including at least three years of supervisory experience.
• Demonstrated success leading enrollment and growth marketing initiatives that drive measurable awareness, inquiry generation, lead acquisition, engagement, and enrollment pipeline growth.
• Proven ability to develop and execute data-informed marketing strategies across paid, owned, experiential, CRM-enabled, and marketing automation channels.
• Experience with CRM and enrollment marketing platforms, including Salesforce, Slate, lead generation ecosystems, marketing automation technologies, audience segmentation, nurture campaigns, and prospective student journey development.
• Strong analytical, strategic thinking, and problem-solving skills, with experience using analytics, attribution, AI-enabled tools, and performance insights to optimize marketing effectiveness and operational efficiency.
• Demonstrated ability to influence and lead cross-functional teams and initiatives within complex organizations.
• Excellent written, verbal, interpersonal, presentation, and stakeholder management skills.
• Strong project management and organizational skills, with the ability to manage multiple priorities, budgets, agencies, sponsorships, external partners, and marketing investments.
• Proven experience in higher education.

Preferred

• Agency, consumer, or direct-to-consumer marketing experience preferred.