Responsibilities

• Define and lead the member acquisition strategy
• Lead and support a small internal marketing team, while overseeing external agency relationships
• Build a scalable and diversified pipeline of qualified prospective members
• Develop new acquisition channels beyond the company’s existing community
• Assess current lead sources, audience targeting, campaign performance, and conversion paths
• Create and manage a clear growth roadmap based on the strongest short-term and long-term opportunities
• Lead digital acquisition across paid search, paid social, CRM, lifecycle marketing, and other relevant channels
• Identify and develop partnerships that introduce the company to qualified new audiences
• Expand referral, community, and member-led acquisition programs
• Establish reporting across cost per lead, cost per application, cost per member, conversion rate, channel quality, and return on investment

Requirements

• 8+ years of experience in growth marketing, digital marketing, customer acquisition, or a related field
• Proven experience building, managing, and improving a customer acquisition funnel
• Strong knowledge of paid search, paid social, CRM, lifecycle marketing, analytics, audience targeting, social media, and conversion strategy
• Experience developing acquisition channels beyond traditional paid media
• Experience with partnerships, referrals, community-led growth, or similar programs
• Strong understanding of cost per lead, cost per application, cost per member, conversion rate, and return on investment
• Experience managing acquisition, PR, or other external agency partners and holding them accountable for results
• Experience managing and developing direct reports
• Strong analytical skills and the ability to translate data into clear priorities and action
• Excellent written, verbal, and presentation skills

Preferred

• Experience within luxury, hospitality, membership, or another premium consumer category is preferred, but not required