Responsibilities

• Expand focus beyond paid media into brand, organic growth (SEO, community, Reddit), and retention channels
• Define and track KPIs across the full marketing and customer lifecycle funnel
• Identify new channels, customer segments, and growth opportunities
• Drive experimentation frameworks (A/B testing, CRO, channel testing) to continuously improve performance
• Translate data insights into actionable growth initiatives
• Organize, build, mentor and grow a full marketing team
• Oversee Brand Reputation & Community, Affiliate, Paid Acquisition, and Creative & Brand teams
• Ensure alignment and coordination across all marketing functions
• Establish clear campaign planning, execution, and reporting processes
• Maintain consistent brand positioning and messaging across all channels

Requirements

• 7-10+ years of experience in growth, marketing, or related leadership roles with direct ownership of multi-million dollar marketing budgets
• Deep industry knowledge in Telehealth Industry with success in navigating compliance constraints, refund/dispute dynamics, subscription vs upfront pitfalls and aggressive vs responsible acquisition
• Proven track record of building and scaling marketing teams in high-growth environments
• Deep expertise in affiliate marketing and partner ecosystems
• Deep understanding of paid, organic, brand, and lifecycle marketing channels.
• Strong financial acumen with experience owning CAC, LTV, and payback models, has scaled affiliate programs past $5M+/mo
• Strong leadership, coaching, and cross-functional collaboration skills

Preferred

• Spanish (Preferred)

Benefits

• - Paid time off