Responsibilities

• Growth Strategy & Planning: Own the overall growth marketing strategy and roadmap, including channel mix, budget allocation, and performance targets across paid, owned, and emerging channels.
• Performance Marketing & Paid Media: Lead all paid acquisition setting strategy, overseeing execution, and continuously optimizing for CAC and LTV.
• Affiliate & Partnerships Channel: Build and scale our affiliate partner program. Define strategy and terms, recruit and manage partners/publishers, ensure brand-safe placements, and optimize for CAC, LTV, and incrementality with clear tracking and payout governance.
• Website & Conversion: Own fortell.com as a revenue and lead engine, partnering with Product, Design, and Engineering to improve site, UX, and conversion; drive experimentation across landing pages, funnels, and onsite messaging.
• Attribution, Measurement & Analytics: Build and refine the measurement stack (tracking, attribution, dashboards) so we can understand performance across the full funnel; define core KPIs and deliver clear, actionable reporting to marketing and leadership.
• Experimentation & Optimization: Establish a rigorous test-and-learn culture across channels and the site.
• Clinic Growth: Drive qualified traffic and appointments to Fortell clinics (current and future locations) through digital and offline campaigns.
• Lifecycle & Retention: Partner with lifecycle to build high-performing programs that support acquisition cohorts, reduce leakage, and increase engagement and referrals.
• Team Leadership & Collaboration: Hire, lead, and develop a high-performing growth team over time; work in tight partnership with Brand Marketing, Creative, Social, Product, Finance, and Clinic Operations to ensure alignment and shared goals.

Requirements

• 10+ years of experience in growth / performance marketing: strong direct-to-consumer and/or multi-location services experience preferred.
• Deep paid media expertise: you have directly managed or overseen significant acquisition budgets across channels (search, social, display, video, etc.) and know how to balance efficiency and scale.
• Affiliate marketing experience: you’ve launched or scaled an affiliate/partner channel (networks or direct), including tracking/attribution, partner management, and performance optimization.
• Ecommerce and funnel owner: you’ve owned a revenue-generating website or storefront, including conversion optimization, experimentation, and coordination with product/design/engineering.
• Highly analytical operator: you are fluent in data, attribution, and experimentation; you can build or guide dashboards, interpret results, and translate numbers into strategy and next actions.
• Strategic and hands-on: you set the long-term growth strategy and also dive into channels, campaigns, or dashboards when needed.
• Experienced leader: you’ve managed and developed high-performing teams and/or agencies, and you know how to organize people and resources around clear goals.
• Strong collaborator: you work well with Brand, Creative, Product, Finance, and Operations; you can argue from data while respecting the craft and constraints of other teams.
• Mission-driven: you are motivated by helping people experience life more fully through better hearing, and you’re excited to build the most trusted hearing care brand in the world.