Responsibilities

• Own ETHERFAX's end-to-end growth marketing strategy across awareness, education, engagement, conversion, retention, and advocacy.
• Develop and optimize integrated campaigns that accelerate pipeline generation and revenue growth.
• Continuously improve funnel performance through experimentation, testing, analysis, and optimization.
• Identify bottlenecks and opportunities throughout the buyer journey and implement strategies to improve conversion rates at every stage.
• Align growth programs with corporate objectives and revenue goals, and serve as a trusted advisor on growth strategy.
• Lead ETHERFAX's hyper-targeted account-based marketing strategy focused on enterprise healthcare organizations, government agencies, and strategic accounts.
• Collaborate with Sales to identify target accounts, buying committees, and engagement strategies.
• Build ABM programs and playbooks that increase account engagement, pipeline velocity, opportunity creation, and revenue.
• Measure and report on account engagement, pipeline influence, and account progression through the funnel.
• Manage external advertising agencies and consultants for ABM campaigns, evaluate effectiveness, and recommend improvements as needed.

Requirements

• 8+ years of B2B demand generation, growth marketing, digital marketing, or revenue marketing experience
• 3+ years in a marketing leadership/manger role
• B2B healthcare marketing experience is required; experience working with channel partners and VARs is strongly preferred; marketing to public sector or federal government experience is a plus
• Proven success developing and scaling account-based marketing programs targeting enterprise organizations
• Experience marketing complex technology solutions with long buying cycles and large buying committees
• Deep expertise in Salesforce reporting and demonstrated ability to tie advertising spend directly to CRM campaigns, pipeline influence, and revenue outcomes
• Demonstrated experience with multi-touch attribution modeling and marketing analytics
• Experience with other marketing automation and CRM platforms beyond Salesforce is a plus
• Expertise managing paid media programs across Google, LinkedIn, and other digital channels, such as Reddit or OpenAI
• Proven success managing external ad agencies and marketing vendors

Preferred

• experience working with channel partners and VARs
• marketing to public sector or federal government experience is a plus
• Experience with other marketing automation and CRM platforms beyond Salesforce is a plus

Benefits

• 401k match
• Healthcare benefits
• A team that prioritizes work-life balance