Director of Growth Marketing

San Francisco, CA (Remote)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 2 months ago

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Job Summary

Own and operate Conduit's outbound engine end-to-end as a senior IC, building AI-native, scalable workflows that generate pipeline with minimal headcount, while defining ICPs and coordinating with GTM to ship triggered campaigns.

  • Own outbound system design and implementation, including end-to-end pipeline metrics and long-term ownership.
  • Build AI-powered enrichment and personalized outreach across email and LinkedIn to scale with signals and triggers.
  • Define ICPs for fintech, embedded finance, and regional banks; align with CBO on messaging and launches.

Job Description

Responsibilities

  • Permanent Ownership. Design and build Conduit's outbound engine from zero — and own it permanently as a senior IC. This is not a build-and-hand-off role.
  • Agentic by Design. Build and operate AI-native, agentic workflows that scale pipeline generation without scaling headcount — the system is the team.
  • AI-Native Execution. Own Clay-powered enrichment and AI-personalized outreach at scale across email and LinkedIn.
  • Signal Intelligence. Build signal-based trigger workflows: YC batch launches, competitor job postings, funding rounds, treasury hiring signals.
  • ICP & Targeting. Define and continuously refine ICP across Conduit's target segments (Series A/B fintechs, embedded finance platforms, regional banks).
  • GTM Partnership. Collaborate with the CBO on messaging strategy, positioning, and launch campaigns tied to the USD API.
  • Pipeline Ownership. Own pipeline metrics end-to-end: outreach volume, reply rates, meetings booked, pipeline generated.

Requirements

  • Experience. 5–10 years in B2B GTM, revenue operations, or growth — with a strong track record of building outbound from scratch at a high-growth tech company
  • Clay Expertise (Hard Requirement) Hands-on Clay power user. You've built multi-source enrichment waterfalls, AI-personalized sequences, and trigger-based workflows — not managed someone else who did
  • Tool Stack Expertise. Deep fluency in the modern outbound stack: Clay, Smartlead or Instantly, Apollo or ZoomInfo, HubSpot or Salesforce, LinkedIn Sales Navigator
  • AI-First Mindset (Hard Requirement). Strong AI-first orientation — you use AI to write, enrich, personalize, and optimize at every layer of the outbound motion
  • Writing Quality. Exceptional written communication — you write outbound copy that gets replies, not spam filters.
  • Systems Thinking. Analytical and systems-oriented — you think in workflows, test hypotheses, and optimize based on data
  • IC Orientation. Thrives as a senior IC — you're energized by owning a domain end-to-end and have no desire to climb into management

Preferred

  • Fintech Fluency. Background in fintech, payments, or financial infrastructure strongly preferred — you understand the buyer, the language, and the competitive landscape
Conduit logo

Conduit

3.4 Glassdoor

Conduit has been empowering businesses to engage their customers since 2005. In fact, our visionary, cloud-based technology helped us become Israel’s first billion-dollar Internet company. In 2010 we founded Como (formerly known as Conduit Mobile), and we are now enabling retailers and restaurants to manage and understand their customers, personalize their experience, and increase spending with our leading solution, ComoSense.ComoSense provides you with a branded and customized mobile app, valuable business insights, and a wide range of personalized loyalty programs. While you focus on running your business, our team of professionals and partners will tailor and manage ComoSense to meet your needs. For more on Como, please visit http://www.como.com/Want to join our team? Como is hiring!

Founded in 2005
ISR
276 employees (7 in marketing)
59% recommend to a friend
66% CEO approval

Traffic Signals

Monthly Visitors
1.4M
Traffic Source Mix
Search
7.2%
Direct
88.5%
Referral
3.4%
Social
0.8%
Paid
0.1%

Headcount Trend

Current headcount: ~276

Marketing Team

Marketing Team Size
7 (3% of company)

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