Director of Growth & Guest Engagement

San Diego, CA (On-site)

$140K/yr – $170K/yrDirector/Executive5+ years expFull time

Posted 2 months ago

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Job Summary

Own loyalty, CRM, and local-store growth with a data-driven marketing leadership mindset; focus on lifecycle programs, segmentation, and analytics to lift retention, frequency, and guest lifetime value.

  • Loyalty & CRM: Own and optimize loyalty program strategy and campaigns.
  • Guest Analytics & Growth: Analyze guest behavior, track metrics, and build dashboards.
  • Local Store Marketing: Develop scalable local programs with GMs to drive community engagement and repeat visits.

Job Description

Responsibilities

  • Loyalty & CRM
  • Own and optimize our loyalty program strategy
  • Increase guest frequency and retention
  • Develop lifecycle marketing campaigns for new, active, lapsing, and lapsed guests
  • Manage guest segmentation and personalized marketing initiatives
  • Build and execute email, SMS, and loyalty campaigns
  • Guest Analytics & Growth
  • Analyze guest behavior and purchasing trends
  • Track guest acquisition, retention, frequency, and lifetime value
  • Develop reporting dashboards and performance metrics

Guest Analytics & Growth

  • Identify opportunities to drive incremental traffic and revenue
  • Digital Revenue & Off-Premise
  • Manage third-party marketplace marketing strategies
  • Optimize digital ordering performance
  • Evaluate promotions and offers based on profitability and guest behavior
  • Partner with delivery providers to maximize visibility and returns

Local Store Marketing

  • Develop scalable local store marketing programs
  • Partner with General Managers to drive community engagement
  • Build initiatives that increase repeat visitation and local awareness
The Crack Shack logo

The Crack Shack

The Crack Shack originally started as a passion project to transform the pristine, local ingredients from the founding team’s fine dining restaurant, Juniper and Ivy, into a more accessible, casual setting. What started as a humble, open-air chicken spot in San Diego’s Little Italy in 2015 –- before the fried chicken sandwich craze began -- has now transformed itself into a fine casual eatery with cult following, earning the title of one of the best fried chicken restaurants in the US (Thrillist), a National Restaurant Association “Hot Concept” and recognition as a Michelin Plate honoree. Culinary Director Jon Sloan is behind the SoCal-inspired fried chicken that combines non-GMO, "beyond free range" birds fresh from Jidori Farms and a proprietary "Crack Spice" blend from Le Sanctuaire. While bone-in fried chicken is their signature, the menu boasts unique, chef-driven fried chicken sandwiches, fresh and hearty bowls for the healthy-ish at heart and a Lil' Cluckers menu kids will love and grown-ups will feel good about serving. The Crack Shack prides itself on supporting each community it “perches up” in by sourcing local as much as possible—from the produce that comes from nearby boutique farms, bread baked and delivered daily from a local artisan micobakery, and strategic partnerships with whatever creamery in the community can match The Crack Shack’s standard of premium ingredients and process. Guests love the “coop-like” décor, iconic chicken statue at the entrance, full bar with craft cocktails and local beers, and of course The Crack Shack’s beloved sauce bar featuring a variety of housemade sauces patrons serve themselves. Their motto says it all: “There are no shortcuts when you give a cluck.”

Founded in 2015
San Diego, California, USA
88 employees (4 in marketing)

Traffic Signals

Monthly Visitors
53.4K
Monthly Google Ads Budget
$48
Traffic Source Mix
Search
55%
Direct
36.3%
Referral
6.6%
Social
0.8%
Paid
1.2%

Headcount Trend

Current headcount: ~88

Marketing Team

Marketing Team Size
4 (5% of company)

Funding

Last Raise
Series Unknown, 9 years ago

Funding History

  • Aug 2017
    Series Unknown

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