Director of Growth at Feast & Fettle | Boston, MA

Feast & Fettle

Director of Growth

Boston, MA (Remote)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end D2C growth by owning paid strategy and CAC-to-LTV discipline across channels, with hands-on, AI-native analytics and a strong P&L mindset.

Own paid strategy and execution across Meta, Google, TikTok, partnerships, and offline channels.
Must-have: Proven ability to build and defend an LTV model from first principles.
Standout: AI-native workflows and hands-on, write-the-doc, ship-the-test approach.

Job Description

Responsibilities

Own paid strategy and execution across: Meta, Google, TikTok; Partnerships, OOH, direct mail; Whatever channels earn their place next (currently we're heavily skewed to Meta). Full CAC-to-LTV ownership by channel, with a real payback discipline and the ability to turn things off when they don't work.
Attribution architecture, built in partnership with our technical team, that gives the business numbers worth running on.
Own email and SMS programs across: Onboarding, Activation, Win-back, Long-term engagement. Cohort and retention analysis you can structure, run, and interpret yourself. Pricing, offers, and promotional architecture. Referral, gifting, and member-led growth.
A weekly working cadence with the CEO and CFO; Daily partnership with the Director of Organic so that paid and organic ladder up to the same brand and the same numbers; A clear point of view on what to build, what to kill, and what to leave alone.

Requirements

Seven or more years of experience in D2C or e-commerce, with the most recent three in a senior individual-contributor or player-coach seat; subscription experience strongly preferred; food, beverage, or hospitality is a meaningful plus
You have lived inside a P&L, not just presented one
Proven ability to build and defend an LTV model from first principles, and to know the difference between a good cohort and a flattering one
Your analytical muscle is not decorative
You are AI-native in the real sense of the word — you use Claude, ChatGPT, or equivalent as core infrastructure for your work, with workflows built around these tools deliberately and opinions on how they're best used
You are hands-on by disposition, not by default — you would rather write the doc than schedule the meeting, ship the test than write the brief, and pull the data than ask someone else to pull it
Direct, curious, and comfortable being wrong in public
Deep understanding of: - SQL and BI tooling - CDPs and ESPs - Cohort analysis and LTV modeling - Paid channel strategy across Meta, Google, TikTok, partnerships, OOH, direct mail, etc

Preferred

Subscription experience strongly preferred; food, beverage, or hospitality is a meaningful plus
Seven or more years of experience in D2C or e-commerce, with the most recent three in a senior individual-contributor or player-coach seat
AI-native in the real sense of the word

Benefits

We provide medical, dental, and vision coverage (with 70% of your monthly premium paid by F&F), flexible time off, and a 401(k) retirement plan.
All employees enjoy a free Feast & Fettle membership—$160 worth of our fully prepared menu items every week—plus paid parental leave, an annual $1,000 professional development benefit, and a monthly wellness reimbursement you can use for anything that supports your well-being, from gym memberships to therapy copays

Feast & Fettle

2.7 Glassdoor

F&F is a local, fully prepared meal service serving Rhode Island, Massachusetts, New York, Connecticut, New Hampshire, New Jersey, Maine, Washington DC, Maryland, and Virginia.Founded in 2016 by former personal chef Maggie Pearson, F&F was built on a simple belief: people deserve real, home-cooked meals made with fresh ingredients, without trading quality for convenience.

Founded in 2016

East Providence, Rhode Island, USA

96 employees (5 in marketing)

www.feastandfettle.com

25% recommend to a friend