Growth Marketing Specialist
Muck Rack
USA (Remote)
$65K/yr - $75K/yrIn-houseFull-timeMid level4+ years exp.
2 hrs ago
Director of Growth
Boston, MA (Remote)
Salary Not AvailableDirector/Executive7+ years expFull time
Posted 5 months ago
Job Summary
Drive end-to-end D2C growth by owning paid strategy and CAC-to-LTV discipline across channels, with hands-on, AI-native analytics and a strong P&L mindset.
- Own paid strategy and execution across Meta, Google, TikTok, partnerships, and offline channels.
- Must-have: Proven ability to build and defend an LTV model from first principles.
- Standout: AI-native workflows and hands-on, write-the-doc, ship-the-test approach.
Job Description
Responsibilities
- Own paid strategy and execution across: Meta, Google, TikTok; Partnerships, OOH, direct mail; Whatever channels earn their place next (currently we're heavily skewed to Meta). Full CAC-to-LTV ownership by channel, with a real payback discipline and the ability to turn things off when they don't work.
- Attribution architecture, built in partnership with our technical team, that gives the business numbers worth running on.
- Own email and SMS programs across: Onboarding, Activation, Win-back, Long-term engagement. Cohort and retention analysis you can structure, run, and interpret yourself. Pricing, offers, and promotional architecture. Referral, gifting, and member-led growth.
- A weekly working cadence with the CEO and CFO; Daily partnership with the Director of Organic so that paid and organic ladder up to the same brand and the same numbers; A clear point of view on what to build, what to kill, and what to leave alone.
Requirements
- Seven or more years of experience in D2C or e-commerce, with the most recent three in a senior individual-contributor or player-coach seat; subscription experience strongly preferred; food, beverage, or hospitality is a meaningful plus
- You have lived inside a P&L, not just presented one
- Proven ability to build and defend an LTV model from first principles, and to know the difference between a good cohort and a flattering one
- Your analytical muscle is not decorative
- You are AI-native in the real sense of the word — you use Claude, ChatGPT, or equivalent as core infrastructure for your work, with workflows built around these tools deliberately and opinions on how they're best used
- You are hands-on by disposition, not by default — you would rather write the doc than schedule the meeting, ship the test than write the brief, and pull the data than ask someone else to pull it
- Direct, curious, and comfortable being wrong in public
- Deep understanding of: - SQL and BI tooling - CDPs and ESPs - Cohort analysis and LTV modeling - Paid channel strategy across Meta, Google, TikTok, partnerships, OOH, direct mail, etc
Preferred
- Subscription experience strongly preferred; food, beverage, or hospitality is a meaningful plus
- Seven or more years of experience in D2C or e-commerce, with the most recent three in a senior individual-contributor or player-coach seat
- AI-native in the real sense of the word
Benefits
- We provide medical, dental, and vision coverage (with 70% of your monthly premium paid by F&F), flexible time off, and a 401(k) retirement plan.
- All employees enjoy a free Feast & Fettle membership—$160 worth of our fully prepared menu items every week—plus paid parental leave, an annual $1,000 professional development benefit, and a monthly wellness reimbursement you can use for anything that supports your well-being, from gym memberships to therapy copays
Feast & Fettle
2.7 Glassdoor
F&F is a local, fully prepared meal service serving Rhode Island, Massachusetts, New York, Connecticut, New Hampshire, New Jersey, Maine, Washington DC, Maryland, and Virginia.Founded in 2016 by former personal chef Maggie Pearson, F&F was built on a simple belief: people deserve real, home-cooked meals made with fresh ingredients, without trading quality for convenience.
Founded in 2016
East Providence, Rhode Island, USA
96 employees (5 in marketing)
25% recommend to a friend
Marketing Team
Marketing Team Size
4 (4% of company)
Funding
Total Funding
$1.4M
Last Raise
$1.2M
Seed, 6 years ago
Funding History
- Sep 2020Seed • $1.2M
- Oct 2018Seed • $145K
- Feb 2018Seed • $76K
Traffic Signals
Monthly Visitors
93.5K
Monthly Google Ads Budget
$2.2K
Traffic Source Mix
Search
27.7%
Direct
63.5%
Referral
4.8%
Social
2.9%
Paid
0.9%
Headcount Trend
Current headcount: ~95
News about Feast & Fettle
Links
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