Responsibilities

• Leads growth and engagement strategy across Portico’s priority audiences with a focus on awareness, discovery, consideration, and conversion-oriented business goals.
• Develops and oversees integrated go-to-market, campaign, and engagement strategies that strengthen audience awareness, interest, consideration, and action.
• Provides strategic leadership for awareness, discovery, and pre-conversion engagement strategies across employer, employee, member, and church audiences.
• Partners with enterprise leaders, business development partners, and internal stakeholders to translate business priorities into coordinated engagement strategies.
• Guides communications and campaign direction that support audience awareness, discovery, activation, and conversion readiness.
• Identifies opportunities to improve audience movement, engagement, and value realization across channels and touchpoints.
• Partners with Brand & Market Strategy, Digital Channels, and Marketing Operations leaders to ensure growth and engagement strategies are effectively activated across campaigns, channels, and pre-conversion audience journeys.
• Directs team members to ensure clear priorities, strong collaboration, and cohesive execution.
• Ensures communications are reviewed by legal counsel and other required reviewers, as appropriate.
• Oversees the ongoing review and refinement of growth strategies, campaign performance, and audience communications to ensure continued alignment, clarity, effectiveness, and conversion impact over time.

Requirements

• 7-10 years’ experience in marketing, communications, growth, customer engagement, or related strategy environments.
• Management of a marketing function with progressive responsibility
• Experience leading go-to-market strategy, demand generation, campaign strategy, audience acquisition, or pre-conversion engagement across multiple channels.
• Bachelor’s degree in Marketing or a related field

Nice To Have

• MBA preferred
• Experience in financial, health care or other employee benefits fields desired
• Agency experience in integrated campaigns, growth strategy, or customer engagement desired
• Agile/Agile Marketing Certification preferred

Benefits

• Portico offers a comprehensive benefits package which includes premiums paid for health care coverage and a 10% employer retirement contribution as well as competitive time off and wellness benefits.