Director of Go To Market, Health - Copilot | Microsoft AI at Microsoft | Mountain View, CA | $131K/yr – $272K/yr

Microsoft

Director of Go To Market, Health - Copilot | Microsoft AI

Mountain View, CA (Hybrid)

$131K/yr – $272K/yrDirector/ExecutiveFull time

Posted 5 weeks ago

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Job Summary

Own high-stakes Health GTM strategy with audience segmentation across consumers, partners, clinicians, and health organizations, and shape end‑to‑end activation in regulated environments.

Health GTM ownership: define strategy, activation, and scalable ecosystem motions that respect healthcare realities.
Cross‑functional leadership: align PMM, Product, Engineering, Sales, and Field to build credible proof points and governance for trusted health contexts.
Measurement and enablement: define adoption, usage, and retention metrics and create data‑driven playbooks plus field feedback loops.

Job Description

Define the global Health GTM strategy, with clear segmentation across audiences such as consumers, partners, clinicians, and health organizations.
Identify the highest‑impact adoption pathways — grounded in real clinical, emotional, and operational needs.
Translate complex healthcare dynamics (regulation, workflow constraints, trust barriers) into pragmatic GTM plans.
Architect the end‑to‑end activation strategy for Health — from awareness to onboarding to repeat, habitual use, deeply understanding and optimizing every off- to on-platform flow.
Design and optimize distribution, channel, and ecosystem motions that enable adoption at scale while respecting healthcare realities.
Build repeatable, data‑driven GTM playbooks that help teams win trust, drive usage, and expand impact over time.
Lead the downstream execution of Health launches — ensuring they are sequenced, resourced, and activated with precision.
Help define success metrics across adoption, usage, and retention — and ensure teams are aligned on best practices.
Develop enablement that reflects healthcare sensitivity: clear guardrails, credible proof points, and honest articulation of value and limits.
Create feedback loops from field and market back into PMM and Product to continuously refine GTM strategy.

Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in go-to-market/product marketing in healthcare
OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in go-to-market/product marketing in healthcare
OR equivalent experience.
4+ years people management experience or indirect people management experience (or virtual teams)
Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in go-to-market/product marketing in healthcare
OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in go-to-market/product marketing in healthcare
OR equivalent experience.
6+ years people management experience or indirect people management experience (or virtual teams)
10+ years of go‑to‑market or product marketing, with demonstrated ownership of end‑to‑end GTM strategy and execution, including the design of scalable, repeatable systems and playbooks that drive durable adoption beyond initial launches, for complex products or platforms at enterprise or global scale.
Experience navigating the U.S. healthcare ecosystem, including providers, payers, regulators, and care delivery models, and translating this complexity into credible, executable go‑to‑market strategies.

- 8+ years experience in go-to-market/product marketing in healthcare
- 12+ years experience in go-to-market/product marketing in healthcare
- 6+ years people management experience or indirect people management experience (or virtual teams)
- 10+ years of go‑to‑market or product marketing, with demonstrated ownership of end‑to‑end GTM strategy and execution, including the design of scalable, repeatable systems and playbooks that drive durable adoption beyond initial launches, for complex products or platforms at enterprise or global scale.
- Experience navigating the U.S. healthcare ecosystem, including providers, payers, regulators, and care delivery models, and translating this complexity into credible, executable go‑to‑market strategies.

Microsoft

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