Responsibilities

• Own Evolv’s core product and portfolio positioning across product, vertical, buyer-persona, and expansion narratives, ensuring a clear and consistent story across hardware, software, analytics, AI-powered capabilities, integrations, and future offerings.
• Translate technical capability into clear, proactive, compliance-aware claims that are easy for sellers, executives, media, partners, and buyers to repeat.
• Build and maintain buyer-ready proof assets, including performance briefs, testing summaries, integration briefs, verticalized brochures, customer proof, analyst-ready explanations, and evaluation guides.
• Create and maintain competitive battlecards, comparison frameworks, objection-handling guidance, win/loss summaries, and sales plays that move conversations from reactive defense to confident differentiation.
• Partner with Product, Sales, BD, Solutions, Customer Success, Communications, and Legal/Compliance to identify proof gaps, buyer questions, procurement friction, and opportunities to strengthen claims and enablement.
• Lead go-to-market strategy and commercialization planning for new products, feature releases, integrations, solution packaging, and priority portfolio expansion initiatives.
• Create a repeatable GTM playbook that aligns Product Management, Demand Gen, Field Marketing, BD, Sales, Customer Marketing, Communications, and Customer Success around launch goals, messages, assets, training, and measures of success.
• Turn product roadmap priorities, customer feedback, demos, operator workflows, and product requirements into launch narratives, campaign hooks, readiness materials, FAQs, and sales enablement.
• Develop adoption and expansion messaging that helps existing customers understand the value of additional products, capabilities, and workflow enhancements across the Evolv portfolio.
• Create feedback loops to evaluate asset adoption, seller confidence, buyer response, competitive impact, product adoption, and revenue contribution.

Requirements

• 8-10 years of product marketing, platform marketing, solution marketing, category marketing, sales enablement, or related B2B technology experience, with a demonstrated track record of launching new products, driving adoption, supporting portfolio expansion, and enabling growth across multiple markets or regions domestically and globally; security, SaaS, AI/ML, hardware-enabled software, or public-sector/enterprise buying experience and/or security industry experience is a plus.
• Proven ability to translate complex technical products into clear, differentiated positioning and buyer-ready content.
• Strong competitive marketing instincts with experience building battlecards, objection-handling, comparison content, and sales plays.
• Exceptional writing, storytelling, and executive communication skills; able to create content that is clear enough for non-technical buyers and credible enough for security experts.
• Experience partnering with Product Management, Sales, RevOps, Demand Gen, Customer Success, Communications, and Legal/Compliance.
• Comfort working with data, customer proof, market research, and feedback loops to strengthen claims and improve enablement effectiveness.
• Strong judgment: bold enough to sharpen the story, disciplined enough to keep claims accurate, contextualized, and defensible.
• Manage direct reports, and ability to operate as a strategic, hands-on leader: able to set direction, align cross-functional teams, and produce high-quality assets quickly.

Benefits

• Equity as part of your total compensation package
• Medical, dental, and vision insurance
• Health Savings Account (HSA)
• A 401(k) plan (and 2% company match)
• Flexible Paid Time Off (PTO)- take the time you need to recharge, with manager approval and business needs in mind
• Quarterly stipend for perks and benefits that matter most to you
• Tuition reimbursement to support your ongoing learning and development
• Subscription to Calm