Responsibilities

• Define and deeply understand Audible’s target audiences and champion their needs throughout the organization
• Craft product stories to existing and prospective customers in an increasingly exciting category by creating clear and consistent propositions articulated through effective messaging
• Drive and orchestrate the go-to-market strategies and oversee implementation for select, high-impact product and feature launches, collaborating closely with Product Managers, Country Managers, and Growth Marketers
• Collaborate with the Content team to ensure we have go-to-market plans that holistically incorporate content and product to strengthen our value proposition for the right consumer cohorts
• Continuously improve the value of membership and our creator products by partnering with Product, Content and Country Leadership on new core features, benefits, and CX enhancements that will delight and engage current and future customers
• Work in lockstep with our research team to uncover key customer insights and validate hypotheses
• Drive business case development, bringing together customer insights, research, financial data and analytics to develop a perspective on revenue and profitability potential for new to market initiatives
• Communicate business plans and marketing strategy to senior leadership
• Partner with surface and channel Marketing teams to deploy GTM plans, and guide cohesive messaging strategy across outbound and inbound marketing channels
• Partner with Communications team to craft our external story and press approach around product evolution
• Partner with Finance, Analytics, and Data Science to define, measure and report on success and opportunity areas

Requirements

• Experience using data and metrics to drive improvements
• Bachelor's degree in management, business administration, economics, engineering, marketing
• 6+ years of experience in product marketing and business strategy, with experience in defining and driving new customer-centric products and features toward market launch rollout

Preferred

• Experience with customer segmentation, profiling, and targeting
• Experience using customer insights and data to deeply understand target customers and dive deep
• Experience in membership-based business models
• Experience with creator-driven businesses
• Experience in digital content and/or media companies

Benefits

• health insurance (medical, dental, vision)
• 401(k) matching
• paid time off
• parental leave
• Employee Assistance Program (EAP) and mental health support