Responsibilities

• Own global marketing strategy for Blis
• Define and execute global marketing strategy for the Blis omnichannel DSP, aligned to revenue growth, product adoption, and market expansion goals
• Establish clear positioning and differentiation within the competitive DSP and omnichannel landscape
• Ensure alignment between marketing priorities, product roadmap, and commercial objectives
• Lead go-to-market strategy and execution
• Partner with Product and Sales leadership to develop and execute go-to-market strategies for new capabilities, features, and solutions
• Drive product launches, adoption programs, and ongoing demand generation efforts
• Ensure consistent, high-quality messaging across all customer touchpoints and channels
• Drive global brand and narrative consistency
• Define and maintain a cohesive brand and messaging framework for Blis across regions

Requirements

• Bachelor's Degree in Marketing, Business, Communications, or Related Field; Master’s Degree preferred.
• 10+ years’ experience in B2B marketing across product marketing, brand, and go-to-market functions.
• 8+ years’ experience leading marketing initiatives or teams within a global or multi-region environment.
• 4+ years’ experience supporting platform-based or ad tech businesses (DSP, programmatic, or digital media preferred).
• Shown success building and leading high-performing teams in a matrixed or integrated organization.
• Consistent track record of driving product adoption, pipeline growth, and market positioning.
• At least 18 years of age
• Legally authorized to work in the United States
• Travel Required (Yes/No):

Preferred

• Master’s Degree preferred.

Benefits

• Never stop growing!\n\nAs part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!\n\nT-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, genetic information, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.\n\nTalent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.