Responsibilities

• Lead and scale the global account-based marketing strategy across 1:1, 1:few, and 1:many programs, driving pipeline growth, partner acquisition, and measurable contribution toward a $10M revenue target.
• Build and operationalize a global center of excellence for ABM, establishing playbooks, standard operating procedures, and best practices that improve marketing effectiveness and accelerate adoption across regions and business units.
• Transform pipeline generation through artificial intelligence-powered engagement, leveraging 6sense AI Agents and integrated go-to-market technologies to increase scalability, improve account targeting, and drive faster lead conversion.
• Own top-of-funnel performance and funnel outcomes, influencing account engagement, marketing qualified lead (MQL) to sales qualified lead (SQL) progression, pipeline velocity, and sourced and influenced revenue growth.
• Partner with sales and marketing leaders worldwide to align growth priorities, optimize campaign performance, and deliver actionable insights that strengthen decision-making and increase business impact.

Requirements

• 10+ years of experience leading account-based marketing (ABM), demand generation, sales development representative (SDR) strategy, or related go-to-market initiatives in complex B2B environments.
• Proven success building and scaling enterprise ABM programs that deliver measurable pipeline growth, revenue impact, and stronger sales and marketing alignment.
• Deep understanding of enterprise buying journeys and global go-to-market strategies, including multi-stakeholder sales cycles and account-centric engagement models.
• Strong analytical and performance marketing expertise, with the ability to leverage data, attribution, funnel metrics, and conversion insights to optimize business outcomes.
• Exceptional leadership, collaboration, and communication skills, with experience influencing cross-functional stakeholders and driving results across global, matrixed organizations.

Preferred

• MBA or advanced degree in marketing, business, or related field.
• Hands-on expertise with Salesforce, Marketo, 6sense, LinkedIn Sales Navigator, ZoomInfo, or similar revenue technology platforms.
• Experience leading international ABM teams or expanding global marketing programs across EMEA and APAC.