Director - Games Brand and Lifecycle Management at Goliath | Richardson, TX

Goliath

Director - Games Brand and Lifecycle Management

Richardson, TX (On-site)

Salary Not AvailableManager8+ years expFull time

Posted 5 months ago

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Job Summary

Drive the Games brand portfolio with strategy and cross-functional leadership.

Own long-term strategy for the Games portfolio
Must-have: 8+ years of brand management in toys, games, or consumer products
Standout: Leads Brand Managers and partners with R&D, design, and licensors

Job Description

Responsibilities

Define and execute the long-term strategy for the Games portfolio
Identify new brand opportunities, product concepts, and growth initiatives
Establish category positioning and competitive differentiation
Set performance targets and monitor results against business objectives
Lead and develop Brand Managers responsible for Games brands
Provide strategic direction and oversight of brand plans
Allocate resources based on priorities, performance, and growth potential
Guide the product development pipeline for Games brands
Partner with R&D and design teams to bring innovative concepts to market
Ensure products align with consumer trends, play patterns, and market demand
Oversee marketing strategies and major product launches
Partner with Sales on retail strategy, line reviews, and key account initiatives
Present category plans to executive leadership and retail partners
Coordinate with International teams to ensure global brand consistency
Align marketing, sales, and supply chain plans
Collaborate with licensors and external partners as needed

Goliath

🎲 Welcome to Goliath – where innovation lives! 🚀 Founded in 1980, we are one of the few family-owned global toy and game companies. Our journey began with a simple mission: bringing fun to every household. Today, we stand as a creator, manufacturer, and distributor of a wide array of products that spark creativity and challenge minds. Goliath operates globally with offices in key locations around the world and does business in over 100 countries.At Goliath, we innovate across all play categories. Our brands like The Floor is Lava, Wahu, NexCube, Sequence, Phlat Ball, Triominos, Gator Golf, Pop the Pig, Doggie Doo, Gooey Looey, and Let’s Go Fishin' have become popular household names. Our portfolio features toys, games, and outdoor products. We make these experiences from our own imaginative IPs, work together with the best inventors, and bring popular licenses to life, ensuring every product delivers a unique blend of fun, learning, and adventure.We've expanded our family through strategic acquisitions like Pressman; JAX Games; Endless Games; Tucker Toys in the US; Vivid Toy Group in the UK; Crown & Andrews, Wahu, and Colorific in Australia; and Elephanta in New Zealand. Each addition has been a step towards diversifying our offerings and strengthening our global presence.🔗 Connect with Us: Let's play, let's connect, and be Clever Together. Visit us at www.goliathgames.com!

Founded in 1980

Hattem, Gelderland, NLD

268 employees (75 in marketing)

www.goliathgames.com