Responsibilities

• Hyper-Local Digital & LSA Management
• Local Paid Search: Manage and optimize Google Local Services Ads (LSA) and local paid search presence to maximize high-intent local lead generation.
• Lead Flow Monitoring: Actively track LSA reviews, responsiveness metrics, and budget pacing to maintain top-tier ad rankings and a low cost-per-lead (CPL).
• Local SEO Integration: Partner with the digital team to ensure local landing pages, Google Business Profiles, and geographic keyword strategies align with physical promotions.
• Integrated Traditional Media & Direct Response
• Direct Response Focus: Ensure all traditional creative assets have clear, measurable calls-to-action (CTAs) tailored to regional customer demographics.
• Data-Driven Evaluation: Continuously analyze the performance of traditional media runs, cross-referencing spikes in call volumes and web traffic against media schedules.
• Community Engagement & Public Relations
• Grassroots Community Presence: Identify, coordinate, and execute local community events, sponsorships, and partnerships that embed the brand into the local fabric.
• Public Relations & Earned Media: Draft local press releases, manage relationships with local news outlets, and pitch compelling community stories to secure earned media coverage.

Requirements

• Experience: 4–7 years of experience managing local direct-response marketing, local digital platforms (Google LSA/GBP), and traditional media placement.
• Technical Proficiency: Deep familiarity with Google Local Services Ads platform, ServiceTitan (or equivalent field services CRM), Adobe Creative Suites, Microsoft Excel (VLOOKUPs, Pivot Tables), and PowerPoint.
• Education: Bachelor’s degree in Marketing, Public Relations, Business, or equivalent professional field experience.
• Compliance: Must pass a pre-employment background check.

Preferred

• Home services, retail, or franchise marketing experience is highly preferred.