Responsibilities

• Lead experiential marketing and showroom expansion strategy for real-life brand presence
• Jump into LA showroom projects (pop-ups, partner moments) and lead NYC showroom launch planned for 2026
• Craft immersive brand moments and a rolling activation calendar; collaborate with Partnerships to spotlight brands in elevated ways
• Balance blue-sky ideas with flawless execution; turn ambitious ideas into real-world outcomes
• Turn big ideas from passionate voices into smart, strategic decisions shaping Babylist IRL
• Oversee NY showroom launch from vendor coordination to brand experience execution for a dynamic, living space from day one
• Collaborate cross-functionally with design, retail, and operations to align space with brand vision, customer experience, and business goals
• Manage day-to-day operations of an open experiential space; keep programming fresh and energy high
• Identify and manage external partners (contractors, agencies) within budget and priorities
• Develop and manage complex budgets to ensure on-time, on-budget delivery

Requirements

• 10-12 years of experience in experiential marketing for consumer brands
• Proven experience running a physical, open experiential space (retail store, showroom, or brand environment) with ongoing day-to-day operations
• Creative ideas with strategic and executional drive
• Ability to collaborate with diverse creative thinkers and distill perspectives into clear strategic direction and communicate decisions
• Experience working across a variety of budgets and scales (10-15 influencers to 250+ guests)
• Deep understanding of the Babylist brand and how to elevate and evolve IRL expression
• Passion for measuring the impact of brand experiences and their contribution to brand goals
• Experience collaborating with sales or partnerships teams that have revenue-generating goals

Preferred

• Experience in AI-forward environments; comfort with technology-enhanced work while keeping people at the center
• Ability to work autonomously and turn ambitious ideas into real-world outcomes

Benefits

• Competitive pay and meaningful opportunities for career advancement
• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Remote work stipend to set up your office