Responsibilities

• Lead the creative development of global location-based entertainment projects, translating Mattel intellectual property into compelling, immersive, and guest-centric experiences.
• Create and oversee experience concepts that integrate storytelling, physical environments, attractions, interactive elements, retail, dining, and entertainment.
• Develop end-to-end guest journeys, defining narrative structure, emotional moments, spatial flow, wayfinding, and experiential touchpoints.
• Champion visual and experiential storytelling through environmental design, show design, placemaking, and attraction development.
• Establish creative vision and ensure design solutions authentically reflect the essence of each Mattel brand.
• Develop creative frameworks, concept packages, visual assets, mood boards, presentations, design intent documents, and experiential guidelines for global partners.
• Oversee scalable creative systems that can be adapted across Operations, Marketing and Merchandise arms of Location Based Entertainment while maintaining brand consistency.
• Serve as a key brand steward, ensuring all experiences uphold Mattel's quality standards, franchise objectives, and guest expectations.
• Review and approve creative deliverables throughout the design and development process.
• Partner closely with commercial, licensing, franchise, and business development teams to align creative vision with business goals, operational realities, and market opportunities.

Requirements

• Bachelor's degree in Themed Entertainment Design, Environmental Design, Architecture, Industrial Design, Entertainment Design, Interior Design, or related field.
• 12+ years of experience in themed entertainment, attractions, experiential design, destination development, hospitality, exhibitions, museums, or location-based entertainment.
• Proven experience translating intellectual property into immersive physical experiences.
• Strong background in creative direction, show design, environmental storytelling, attraction development, or experiential design.
• Demonstrated success leading multidisciplinary teams and external partners through complex projects.
• Experience developing attractions, themed environments, entertainment destinations, exhibitions, hospitality experiences, retail environments, or family entertainment centers.
• Exceptional visual communication, presentation, and storytelling skills.
• Ability to balance creative excellence with operational, commercial, and budget considerations.
• Strong understanding of guest experience design, placemaking, narrative development, and physical environment design.
• Experience working with global partners and international projects preferred.
• Ability to travel domestically and internationally as required.

Preferred

• Experience working with globally recognized entertainment, consumer, or character brands.
• Knowledge of attraction systems, experiential technologies, themed retail, food & beverage, and entertainment programming.
• Familiarity with design development, fabrication processes, and installation oversight.
• Portfolio demonstrating immersive storytelling, attraction design, and experience development.

Benefits

• Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.