Director of Experiential Communications

Nashville, TN (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the strategic, cross-team communications program for Vanderbilt DAR to advance fundraising and engagement, coordinating integrated content, event and digital storytelling across Alumni Engagement, Annual Giving, Donor Relations, and MarComm.

  • Collaborate with DAR teams (including Alumni Engagement, Annual Giving, Parent and Family Programs, Leadership Programs, Donor Relations, Events, Campaign and Gift Planning ) to develop and execute integrated communications strategies that support fundraising and engagement goals.
  • Lead the planning, execution and evaluation of communications initiatives and projects, ensuring alignment with broader strategic direction.
  • Create and guide the development of compelling content and high-level collateral for external audiences, including impact stories, one-pagers, newsletters, appeals, social media copy, event communications and process documents.

Job Description

Own the strategic, cross-team communications program for Vanderbilt DAR to advance fundraising and engagement, coordinating integrated content, event and digital storytelling across Alumni Engagement, Annual Giving, Donor Relations, and MarComm.

  • Collaborate with DAR teams (including Alumni Engagement, Annual Giving, Parent and Family Programs, Leadership Programs, Donor Relations, Events, Campaign and Gift Planning ) to develop and execute integrated communications strategies that support fundraising and engagement goals.
  • Lead the planning, execution and evaluation of communications initiatives and projects, ensuring alignment with broader strategic direction.
  • Create and guide the development of compelling content and high-level collateral for external audiences, including impact stories, one-pagers, newsletters, appeals, social media copy, event communications and process documents.
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Vanderbilt University

Vanderbilt University is a top-ranked teaching and research university in Nashville, Tennessee. Powered by collaboration.Follow Vanderbilt on Facebook, Twitter, TikTok and Instagram @VanderbiltU. See more Vanderbilt social media at https://social.vanderbilt.edu/Located in Nashville, Tenn., and operating at a global crossroads of teaching and discovery, Vanderbilt University is a community of individuals who come to work each day with the simple aim of changing the world. It is a place where your expertise will be valued, your knowledge expanded and your abilities challenged. It is a place where your diversity — of culture, thinking, learning and leading — is sought and celebrated. It is a place where students and employees know they are part of something that is bigger than themselves, take exceptional pride in their work and never settle for what was good enough yesterday.We hire hundreds of employees each year and have a wealth of opportunities ranging from information technology to development and dining to athletics.We are Vanderbilt. Join Us.Our comment policy: https://news.vanderbilt.edu/resources/about/comment-policy

Founded in 1908
Nashville, Tennessee, USA
13K employees (560 in marketing)

Traffic Signals

Monthly Visitors
3.3M
Monthly Google Ads Budget
$333.1K
Traffic Source Mix
Search
39.4%
Direct
48%
Referral
11.3%
Social
0.6%
Paid
0.5%

Headcount Trend

Current headcount: ~12.6K

Marketing Team

Marketing Team Size
418 (3% of company)
Median Career Experience
10.5 years
Median Tenure
3.3 years

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