Director, Experience Planning

New York, USA (On-site)

$90K/yr – $215K/yrDirector/Executive7+ years expFull time

Posted 5 months ago

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Job Summary

Lead cross-channel performance marketing programs for Omnicom Media, guiding clients and a multidisciplinary team to translate data-driven insights into strategy and execution.

  • Own cross-channel strategy and client programs.
  • Must-have: 7+ years in traditional/digital media planning with strong client service.
  • Standout: Leadership of a cross-functional team including media, creative, and analytics.

Job Description

Responsibilities

  • Be a champion for the brands you manage and continually strive to find innovative solutions that build the brand
  • Provide expertise and leadership in performance marketing, across all channels: traditional, digital and emerging media
  • Bringing your track record of data-centric thinking to every integrated client brief, which will outline creative and media requirements and objectives
  • Being the bridge between strong, conceptual thinking, and data-driven, analytical approaches to problem-solving
  • Being the connective tissue between the client’s business strategy, the creative agency’s brand strategy, and Omnicom’s media strategy
  • Forming a dynamic duo with the creative team, media planning, marketing science and custom content experts on your team (much like art directors and copywriter’s pair-up in creative agencies)
  • Maintain high level of service to all clients
  • Lead and develop annual account plans and create clear accountability measures that ensure client and agency financial and business success
  • Represent and promote the interests of company internally and externally
  • Articulate a clear and compelling vision to direct and maximize the team where all roles and responsibilities are well defined, understood and managed
  • Effectively motivate, lead, and train the team to maximize shared objectives
  • Ability to effectively resolve conflict, both internally among functions and externally with advertising agency partners and media partners
  • Exhibit sound business judgment to navigate through everyday client and team challenges and commands respect (and authority when needed)

Requirements

  • 7+ years of experience in traditional and digital media planning
  • High level of competency in account management and client service
  • Proven analytical skills with experience developing data-driven insights
  • Experience in applying learnings to drive optimizations in support of client goals
  • Strong knowledge of and skill using syndicated interactive research applications and ad serving
  • Experience in managing and leading a team with a track record for recognizing and supporting opportunities for junior team members to shine
  • Professional presence and strong communication skills
  • A thorough understanding of marketing communication channels, especially across digital

Benefits

  • health insurance
  • vision insurance
  • dental insurance
  • 401(k)
  • Healthcare Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • vacation days
  • sick days
  • personal days
  • paid parental leave
  • paid medical leave
  • STD/LTD insurance benefits
Omnicom Media logo

Omnicom Media

3.5 Glassdoor

Omnicom Media, the media services division of Omnicom Group Inc., designs ecosystems for growth. Powered by the Omni Intelligence Platform, Omnicom Media connects best-in-class capabilities that enable our full-service media agencies OMD, Initiative, PHD, UM, Hearts & Science and Mediahub to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 40,000 people serving the world’s leading brands in Omnicom Media agencies around the globe.

Founded in 1996
New York, Iowa, USA
14K employees (3,943 in marketing)
60% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
17.3K
Traffic Source Mix
Search
3.6%
Direct
10%
Referral
1.4%
Social
14.1%
Paid
4.2%

Headcount Trend

Current headcount: ~13.9K

Marketing Team

Marketing Team Size
3,373 (24% of company)
Median Career Experience
25 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
75

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