Responsibilities

• Design and optimize member engagement strategies across Solera’s client portfolio
• Serve as a strategic advisor to clients, shaping enrollment strategy and sharing performance insights
• Translate client goals, member populations, and program offerings into targeted marketing plans
• Present strategies and results to senior stakeholders; build trust and influence decision-making
• Lead end-to-end campaign strategy across email, SMS, direct mail, and phone channels
• Partner with Marketing Operations to execute campaigns with high quality and compliance
• Own enrollment forecasting and performance metrics (conversion, cost-per-enrollment, ROI)
• Drive continuous testing across messaging, targeting, and channel mix to improve performance
• Define KPIs and translate campaign data into actionable insights
• Apply segmentation and behavioral insights to improve targeting and engagement
• Identify trends and optimization opportunities; foster a test-and-learn culture

Requirements

• 8–12 years of experience in B2C or B2B2C marketing, with deep expertise in multi-channel campaign strategy
• Proven success driving measurable acquisition or enrollment outcomes
• Strong experience with email, SMS, and direct mail
• Exceptional client-facing skills; able to influence health plan or employer stakeholders
• Highly analytical; comfortable owning performance metrics and translating data into action
• Experience operating in complex, multi-client environments with regulatory constraints
• Healthcare experience preferred; familiarity with HIPAA/TCPA a plus
• Occasional domestic travel required for client meetings and team events (up to 10%)

Benefits

• Competitive salary, bonus and equity opportunity
• Comprehensive medical, dental, and vision coverage starting Day One
• Flexible time off beyond standard company holidays
• 401(k) with company match and financial wellness resources
• Generous parental leave and adoption assistance
• Remote-first work culture with team events and community building
• Phone stipend and wellness perks (Fitbit, fitness/mental health app access)