Responsibilities

• Serve as the primary strategic point of contact for a portfolio of clients across marketing and communications disciplines.
• Develop deep knowledge of each client’s business, audience, and goals, and translate that knowledge into smart, actionable strategies.
• Lead client meetings, presentations, and reviews with confidence and clarity.
• Build and maintain strong, trust-based relationships that result in high client retention and satisfaction.
• Anticipate client needs and proactively bring forward ideas, opportunities, and solutions.
• Direct integrated marketing and communications strategies across paid media, organic social, email, content/SEO, and influencer/partnerships, providing strategic direction while internal specialists execute.
• Translate client objectives into well-structured campaign frameworks, editorial strategies, and channel plans.
• Ensure all strategic recommendations are grounded in audience insight, brand positioning, and measurable goals.
• Review and provide strategic direction on creative and content deliverables across client accounts.
• Stay current on platform trends, marketing best practices, and the evolving media landscape to bring fresh thinking to every client.
• Own the overall strategic direction and arc of client programs, ensuring work is scoped, planned, and executed in a way that delivers on defined goals.
• Partner with project management and internal teams to maintain timelines, quality, and delivery standards across accounts.
• Step in as a senior contributor on peer accounts when needed, ensuring seamless continuity for clients.
• Identify and escalate risks early, and solve problems with a solutions-first mindset.