Responsibilities

• Subscription Growth Strategy
• Lead GNC’s subscription business with full ownership and a general-manager mindset—setting the vision, mobilizing cross-functional teams, making decisive trade-offs, and remaining accountable for results from strategy through execution.
• Own the end-to-end strategy and roadmap for growing GNC's subscription business, setting targets for subscriber growth, penetration, and incremental revenue across both ecommerce and retail.
• Treat the subscription program like its own business line: build and maintain the business case, track unit economics (CAC, LTV, churn, AOV, order frequency), and report performance against targets to the VP of Ecommerce and broader leadership.
• Own the end-to-end subscriber experience on-site — discovery, enrollment, account management, and checkout — ensuring subscribing and staying subscribed feels effortless at every touchpoint.
• Identify and prioritize opportunities to grow subscriptions, including pricing and incentive structures, flexible delivery/cadence options, bundling, personalization, and win-back campaigns.
• Accountable for subscription business performance including revenue growth, retention, margin impact, and return on investment.
• Omnichannel Program Ownership
• - Partner with Product and Engineering teams to continuously optimize subscription enrollment, checkout, account management, and renewal experiences to improve conversion and retention.
• - Partner with Store Operations and store leadership to bring subscription enrollment and value into the in-store experience, ensuring a consistent subscriber journey regardless of where a customer signs up.

Requirements

• Bachelor's degree in Business, Marketing, Analytics, or a related field, or equivalent experience.
• 7+ years of experience in ecommerce, subscription, membership, retention, or DTC growth roles, ideally within retail, CPG, or a consumer brand with a replenishable/recurring-use product.
• Demonstrated track record of driving measurable, incremental revenue growth through a subscription, membership, or retention program.
• Strong analytical foundation, comfortable owning a business case, building simple financial models, and translating subscription unit economics (CAC, LTV, churn) into a clear growth story for leadership.
• Experience owning or materially influencing a subscription, membership, loyalty, or recurring revenue business.
• Experience partnering with Product, Technology, Analytics, Finance, and Marketing teams to deliver measurable business outcomes.
• Experience using testing and optimization methodologies to improve customer acquisition, retention, and lifetime value.
• Excellent cross-functional collaboration and stakeholder management skills, with a proven ability to align diverse teams, including retail/store partners, around a shared goal without direct authority over them.
• A bias toward ownership and action, comfortable operating with a general-manager mindset: setting a strategy, then rolling up your sleeves to execute and iterate on it.

Preferred

• Preferred
• - People management experience, or clear readiness to hire and manage a team as the subscription program grows.
• - Experience in a general-management, business-unit-owner, or P&L-adjacent capacity, someone who has run a product line, channel, or program like a business, even if the title never said "GM."
• - Experience with subscription/retention platforms (e.g., Ordergroove, Recharge, Skio, or similar) and/or loyalty and membership programs.
• - Experience driving omnichannel initiatives that span ecommerce and physical retail.
• - Experience in health, wellness, nutrition, or other replenishment-driven retail categories.
• - Experience with Shopify.