Responsibilities

• E-Commerce Channel Management (DTC Website)
• Amazon Channel Oversight & Agency Accountability
• Marketing Strategy & Brand Management
• Paid Advertising & Media Budget Management
• Performance Measurement, Reporting & Operating Cadence
• Own the direct-to-consumer website sales channel end to end — revenue performance, merchandising, product assortment, pricing execution, and site experience.
• Own conversion rate optimization: monitor site conversion rate as a leading indicator, form hypotheses, run structured tests (site experience, landing pages, promo depth, checkout), and drive measurable improvement.
• Set and execute the ecommerce sales strategy and promotional calendar, including peak-season planning (Black Friday/Cyber Monday and holiday) and promo-depth decisions balanced against margin.
• Ensure the website is engaging, on-brand, accurate, fast-loading, and SEO-rich; make changes directly and manage outsourced partners on larger development work.
• Manage social commerce storefronts (Facebook, Instagram, TikTok Shop).

Requirements

• 5+ years of ecommerce leadership experience with ownership of a direct-to-consumer business, including P&L responsibility.
• Demonstrated success growing ecommerce revenue through improvements in conversion, retention, customer experience, and channel strategy.
• Experience managing ecommerce platforms such as Shopify, including merchandising, promotional strategy, and website optimization.
• Strong understanding of Amazon as a sales channel, with experience managing or overseeing agency partners and evaluating marketplace performance.
• Experience leading and holding external marketing agencies accountable through data-driven performance reviews.
• Proven ability to analyze business performance, interpret KPIs, and make strategic decisions based on financial and operational data.
• Experience leading, coaching, and developing marketing or ecommerce team members.
• Excellent communication, project management, and organizational skills.
• Self-starter with a high level of ownership, initiative, and accountability.

Preferred

• Experience helping scale a consumer brand from early-stage growth (approximately $1M in revenue) to $5M+ through sustainable ecommerce strategies.
• Experience with Shopify, Klaviyo, Meta Ads, Google Ads, GA4, and other ecommerce analytics platforms.
• Strong background in conversion rate optimization (CRO), customer retention, and lifecycle marketing.
• Consumer packaged goods (CPG) experience.
• Experience operating within an EOS (Entrepreneurial Operating System) environment.

Benefits

• Unlimited PTO
• 10 paid holidays
• 401K Plan – Available after 3 months
• Health, Dental, Vision Benefits - 60% company / 40% employee split (available on the first of the month after start date)
• Profit Sharing Plan
• Employee discount of 50% and Pay Day Breakfasts