Responsibilities

• The Director, Ecommerce Marketing is a critical leadership role on the Marriott Bonvoy Boutiques team. This leader will own the roadmap and performance of our website and promotions.
• The ideal candidate has extensive experience leading ecommerce channels for lifestyle consumer brands, driving conversion through consumer shopping experiences, growth marketing channels, product launches and promotions.
• As a key leader on the team, this person will own and report on the website metrics and promotional effectiveness, providing full-funnel insights and executing testing strategies to achieve data-driven insights.
• The Director will work closely with Development, Merchandising, Brands and other marketing team members to develop marketing strategies that resonate with our various customer segments.
• Oversee UI/UX improvement prioritization and collaboration with the development team.
• Conceive and execute customer-centric strategies that support key brand objectives and growth drivers.
• Be customer-obsessed, understand our customer and be the voice of the customer cross-functionally.
• Develop plans to maximize marketing budget in partnership with agencies and internal resources to drive business objectives.
• Produce and communicate hind-sight performance optimizations.
• Collaborate with analytics, site team and agency partners to develop source-of-truth reporting that triangulates marketing platform reporting and ecommerce reporting to ensure strategy and performance alignment.

Requirements

• 4-year degree from an accredited university.
• 8+ years of relevant professional experience in full-funnel ecommerce marketing demonstrating progressive career growth and a pattern of exceptional performance.
• Leadership experience overseeing website development roadmap
• Experience with driving conversion optimization and performance marketing in an ecommerce company
• Demonstrable experience across multiple marketing channels including full-funnel site optimization, email/SMS, paid, social, content.
• Experience developing and executing against a marketing calendar, inclusive of gaining alignment and allocating resources.
• Experience with Adobe Marketing Cloud (preferred) and/or Google Analytics.
• Experience setting and achieving marketing KPIs while managing to a marketing budget.

Preferred

• Proven track record leading marketing for a home furnishings or gift industries preferred.
• Experience building organizational competencies and best practices in a start-up or high-growth ecommerce business.
• Team management experience.

Benefits

• All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.
• Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.