Responsibilities

• The Director, Ecommerce Marketing is a critical leadership role on the Marriott Bonvoy Boutiques team. This leader will own the roadmap and performance of our website and promotions.
• Oversee UI/UX improvement prioritization and collaboration with the development team.
• Conceive and execute marketing strategies that support traffic growth and engagement.
• Manage the promotional calendar and lead multi-channel campaigns that drive results.
• Collaborate with content marketing and merchandising operations on website launches.
• Develop plans to maximize return on marketing budget in partnership with agencies and internal resources.
• Produce and communicate hind-sight performance optimizations.
• Collaborate with analytics, site team and agency partners to develop performance reporting and drive actions.
• Contribute to the overall strategy and growth of the Retail business and communicate our objectives internally.

Requirements

• 4-year degree from an accredited university.
• 8+ years of relevant professional experience in full-funnel ecommerce marketing demonstrating progressive career growth and a pattern of exceptional performance.
• Leadership experience overseeing website development roadmap
• Experience with driving conversion optimization and performance marketing in an ecommerce company
• Demonstrable experience across multiple marketing channels including full-funnel site optimization, email/SMS, paid, social, content.
• Experience developing and executing against a marketing calendar, inclusive of gaining alignment and allocating resources.
• Experience with Adobe Marketing Cloud (preferred) and/or Google Analytics.
• Experience setting and achieving marketing KPIs while managing to a marketing budget.

Preferred

• Proven track record leading marketing for a home furnishings or gift industries preferred.
• Experience building organizational competencies and best practices in a start-up or high-growth ecommerce business.
• Team management experience.