Responsibilities

• Ecommerce Strategy, Planning & Team Management: - Develop and implement a comprehensive ecommerce strategy that aligns with overall business goals and drives online revenue growth. - Serve as the voice of eCommerce across the organization, educating cross-functional teams on channel dynamics, retailer expectations, and digital growth drivers. Advance eCommerce priorities in leadership discussions, ensuring digital first thinking is embedded in broader business decisions and resource allocation. - Drive cross-functional alignment across Marketing, Sales, Finance, Operations, and Quality teams, gaining buy-in for priorities that support eCommerce growth. Build consensus in a complex matrixed environment and be able to influence without direct authority. - Translate complex data into clear, compelling narratives, tailoring the message appropriately for all audiences, whether marketing, sales or leadership. - Lead, develop, and scale a high-performing ecommerce team, setting clear expectations, fostering accountability, and creating an environment where talent can grow and deliver measurable impact.
• Amazon: - Own day-to-day management of GU’s Amazon business, including product listings, A+ content, pricing, inventory health, and promotions. - Manage Amazon advertising strategy (Search, DSP, etc.) in partnership with internal and external media teams to drive ROAS and new customer acquisition. - Analyze sales performance and customer behavior using Amazon Retail Analytics, Brand Analytics, and third-party tools to identify growth opportunities. - Coordinate with supply chain and customer operations to ensure inventory availability and avoid OOS or overstock situations. - Monitor and improve product rankings, reviews, and seller performance metrics. - Negotiate directly with Amazon vendor managers on trade terms, co-op funding, and long-term account strategy.
• DTC / Shopify: - Own customer acquisition, website optimization, and CRO for GUenergy.com, continuously enhancing the online consumer experience, ensuring intuitive navigation, optimized site performance, and a seamless purchasing journey. - Oversee online merchandising, pricing strategy, product launches, offer strategy, and bundling. - Drive subscription growth, landing page performance, checkout optimization, and overall customer experience. - Own retention and LTV through email, SMS, loyalty, lifecycle marketing, segmentation, and win-back campaigns. - Oversee website inventory, order management, and financial integration with Shopify. Work closely with CX and fulfilment teams. - Launch additional marketplaces (TikTok Shop, Faire, etc.) as they align with company and growth objectives.
• Omnichannel Strategy: - Ensure UX/UI brand experience is aligned across DTC and all ecommerce channels, working with content and brand teams to stay consistent with brand messaging, look, feel & tone. - Align online and offline promotions with traditional retail partners like Walmart and Target, incorporating tactics like Instacart as needed. - Develop and lead a promotional strategy across GU’s Specialty eCommerce environment (e.g., The Feed, Road Runner Sports, Fleet Feet.com). - Monitor inventory and fulfillment to prevent stockouts or overselling.
• Reporting & Budget Management - Maintain executive dashboard to track key KPIs which drive our ecommerce business forward. - Develop and manage the ecommerce budget. Own the P&L for respective platforms. Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability. - Manage media budgets and partner with agency teams on Meta, Google, YouTube, Amazon and specialty channels (The Feed, Fleet Feet Sports), knowing when to scale aggressively vs. optimize efficiency.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 7+ years of experience in ecommerce, including 2+ years in a leadership capacity, preferably in CPG or nutrition/health categories.
• Demonstrated experience owning P&L, budget, or trade-spend responsibility for a digital retail channel.
• Experience growing brands with major retail partners (e.g., Amazon, Target, Walmart, etc.) at a strategic account level.
• Strong knowledge of Amazon Seller Central/Vendor Central.
• Experience with Shopify Plus.
• Proficiency in digital marketing tools (Google Analytics, Meta Ads, Amazon Ads).
• Excellent analytical and organizational skills.
• Demonstrated relational intelligence, ability to build trust and navigate complex challenges with positivity and grace.
• Excellent interpersonal communication skills.

Preferred

• entrepreneurial spirit and is a strategic thinker with strong leadership skills with a deep understanding of how to grow a sports nutrition, vitamin, or supplement brand online.
• This leader creatively develops solutions, including leveraging AI tools, to manage their business efficiently.

Benefits

• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off, mental health & company holidays
• Annual wellness benefit, athletic event entries, product & other perks
• Opportunities to give back to the planet we play on