VP, Digital Commerce-Marketplace
Careismatic Brands
USA (Remote)
$200K/yr - $235K/yrIn-houseFull-timeSenior level10+ years exp.
1 day ago
Director, eCommerce
USA (On-site)
$180K/yr – $200K/yrDirector/Executive8+ years expFull time
Posted 3 months ago
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Job Summary
Drive end-to-end eCommerce strategy and optimization for Hydroviv and Culligan, aligning with business goals.
- Must-have: 8+ years in eCommerce/marketing with proven growth in high-growth environments.
- Standout: Cross-functional leadership across creatives, technologists, operators, and analysts with budget ownership.
Job Description
Responsibilities
- Developing and executing a comprehensive eCommerce strategy aligned with the overall Hydroviv and Culligan business objectives.
- Identifying and capitalizing on market trends, consumer behavior, and competitive opportunities to drive growth.
- Overseeing the management and optimization of the Company's eCommerce website, ensuring a seamless and user-friendly experience.
- Collaborating with cross-functional teams to implement website enhancements, updates, and new features.
- Leading digital marketing efforts, including online advertising, social media, email campaigns, and SEO, to drive traffic and sales.
- Managing marketing and advertising budgets efficiently to maximize topline revenue.
- Developing and executing promotional campaigns to drive customer acquisition, retention, and loyalty.
- Prioritizing and enhancing the overall customer journey, from website navigation to post-purchase support.
- Implementing customer feedback mechanisms and utilize data analytics to continuously improve the online shopping experience.
- Analyzing eCommerce KPIs and sales performance data to identify areas for improvement and implement strategies for growth.
Requirements
- 8+ years of relevant eCommerce and marketing experience, particularly in high growth environments.
- History scaling eCommerce/DTC businesses.
- Expertise in leverage all digital marketing tactics to drive engagement and revenue results.
- Prior ownership of eCommerce sales forecasts, including customer-specific sales pipelines, and analysis of sales results.
- Deep understanding of the online landscape including features, functionality, and best practices.
- Experience building and leading multi-faceted teams (directly and indirectly) comprised of creatives, technologists, operators, and analysts.
- Proven ability to work cross-functionally with a broader team.
- Impressive presentation and written communication skills.
- A bachelor’s degree is required; an advanced degree is preferred.
Preferred
- Prior eCommerce P&L experience preferred, and experience in VC/PE-backed environment is a plus.
- An advanced degree is preferred.
Benefits
- Full-time positions are eligible for competitive benefits, including paid time off, health, dental, vision, life, disability benefits and 401(k).
Culligan International
There’s nothing more fundamental to life on Earth than water. That’s why Culligan believes if we can transform water, we can transform the world. With better science and better service, we change what’s possible for more people. Better drinking water for more neighborhoods and families. More sustainable practices for the planet. And more solutions to make more lives better. We turn water you can live with into water you can love.
Traffic Signals
Monthly Visitors
10.8K
Traffic Source Mix
Search
36.7%
Direct
40.7%
Referral
8.8%
Social
12.2%
Paid
1.3%
Headcount Trend
Current headcount: ~2.1K
Marketing Team
Marketing Team Size
74 (3% of company)
Marketing Roles Posted (Last 30 Days)
1
