Responsibilities

• Develop and execute comprehensive e-commerce strategy including ship from store and Buy Online Pick Up In-Store (BOPIS).
• Manage fulfillment, shipping and logistics for online orders.
• Lead, mentor, and foster a cross-functional team (web developer, digital marketer, customer service).
• Oversee product listings, pricing strategies, and promotions for optimized sales and margins.
• Continuously improve user experience, site functionality, and mobile responsiveness to boost conversions.
• Collaborate with marketing and loyalty teams on SEO, SEM, email marketing, and social media advertising.
• Own Marketing scorecard KPIs and analytics to drive decisions and identify improvements.
• Collaborate with franchisees, third-party vendors and partners to expand product offerings and enhance the e-commerce ecosystem.
• Elevate the customer journey through excellent service, feedback mechanisms, and prompt issue resolution.
• Co-develop and oversee the e-commerce budget, ensuring resource allocation efficiency and strong ROI.
• Ensure adherence to e-commerce regulations, data privacy laws, and industry best practices.

Requirements

• Bachelor’s degree in business, IT, marketing, or a related field.
• Minimum 7 years of e-commerce leadership experience.
• Proven track record of driving revenue growth in an e-commerce environment.
• Strong grasp of digital marketing strategies and tactics.
• Exceptional analytical and problem-solving skills.
• Proficiency in e-commerce platforms (e.g. Shopify, Shipstation) and related technologies.
• Experience with peripheral DTC enabling technologies.
• Experience integrating third-party loyalty/rewards systems.
• Experience working in multi-unit and franchise environments.
• Effective team management and leadership abilities.
• Outstanding communication and interpersonal skills.