BRAHMIN LEATHER WORKS LLC

Director, Ecommerce

Fairhaven, MA (Hybrid)

$150K/yr – $280K/yrDirector/Executive5+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end eCommerce strategy and operations, owning revenue, site performance, and cross-functional leadership.

  • Own end-to-end eCommerce operations, from UX to profitability.
  • Must-have: 5–7 years managing eCommerce with Shopify expertise.
  • Lead a cross-functional team, budgets, and vendor management to scale revenue.

Job Description

Responsibilities

  • Ownership and management of the entire eCommerce function, including customer experience (design, aesthetics, content, navigation, information architecture, branding/marketing, performance, and functionality).
  • Achieve and exceed revenue and profitability targets through strategic planning and tactical execution.
  • Oversee and optimize the technical infrastructure of eCommerce platforms, ensuring robust, scalable, and secure operations.
  • Develop, implement, and monitor SEO (search engine optimization) strategies, analytics, and measurement methodologies to drive organic growth.
  • Monitor and analyze key performance indicators (KPIs) such as traffic, sessions, conversion rates, sales, and customer satisfaction. Identify and roadmap areas that require improvement.
  • Provide thought leadership in SEO, SEM (search engine marketing), PPC (pay per click), CRM (customer relationship), and digital marketing, driving innovation and process improvements.
  • Collaborate closely with marketing, design, creative, IT, and planning teams to ensure a unified approach to online business growth and build dynamic strategies to improve site and email performance.
  • Analyze eCommerce metrics, generate regular performance reports, and use insights to inform decision-making and strategy adjustments.
  • Lead the e-commerce team, providing guidance, support, and motivation to achieve defined targets. Provide mentorship for further career growth for individuals and teams
  • Identify new revenue opportunities and areas for business development through ongoing market and industry trend analysis. Remain agile to respond to important strategic industry shifts.
  • Working with internal and external teams, the Director will oversee the design, functionality, and user experience of the e-commerce website, ensuring it is optimized for session performance, usability, and improved conversion
  • Establish and manage budgets, P&L, and resource allocation for eCommerce initiatives to support the strategic initiatives to drive sales and achieve profitability targets.

Requirements

  • A bachelor’s degree in marketing, business, computer science, or a related field is required; a master’s degree is a plus.
  • 5–7 years of experience managing eCommerce websites, with at least 5 years in a managerial capacity.
  • Extensive knowledge of Shopify functionality and optimization opportunities.
  • Deep understanding of internet best practices, digital marketing, SEO, SEM, PPC, and CRM.
  • Demonstrated ability to specify and communicate technical requirements to development teams.
  • Experience with web analytics tools, CMS platforms, and eCommerce technologies.
  • Proven experience in managing and optimizing PPC campaigns, backlinking strategies, and digital marketing initiatives.
  • Strong analytical skills with the ability to compile, interpret, and act on data related to search, conversion, spend, and creative performance.
  • Outstanding leadership, organizational, planning, problem-solving, and decision-making skills.
  • Excellent communication skills and the ability to work both independently and collaboratively across teams.
  • Experience managing third-party vendors and cross-functional teams.
  • Up-to-date knowledge of industry trends, competitor strategies, and emerging eCommerce tools and technologies.
  • Ability to build, mentor, and lead high-performing teams.
  • Strong business judgment, prioritization, and strategic planning capabilities.
  • Track record of successful project management and execution of large-scale eCommerce initiatives.
  • Prolonged periods sitting at a desk and working on a computer.
  • Must be able to lift to 15 pounds at times

Preferred

  • Master’s degree (preferred)