Responsibilities

• Lead Content Strategy: Own the full content strategy across all channels, ensuring it aligns with ANIMAL’s overarching business objectives, including expanding our audience while maintaining the integrity of the brand. You'll design a roadmap for how content can drive consumer loyalty, brand equity, and sales.
• Creative Vision & Brand Storytelling: Elevate ANIMAL’s brand narrative, ensuring it reflects our legacy while also appealing to a broader fitness community. Craft compelling stories that engage both our core audience of hardcore athletes and new consumers just discovering the brand.
• Campaign Leadership: Work alongside the brand, creative, and product teams to spearhead large-scale campaigns, including new product launches, key brand moments, and quarterly tent pole events. You’ll ensure content seamlessly integrates with our broader marketing initiatives.
• Cross-Channel Execution: Create and oversee the execution of platform-specific content strategies (social, web, email, retail, etc.), ensuring consistency in messaging and tone. You’ll be responsible for crafting content that maximizes engagement, conversions, and brand awareness.
• Team Leadership & Collaboration: Guide junior content creators and collaborate closely with athletes, ambassadors, influencers, and external partners. Your ability to lead cross-functional teams and ensure alignment on messaging will be critical.
• Data-Driven Insights & Optimization: Utilize data to inform content decisions and adjust strategies in real time. Track and report on content performance, making recommendations to optimize future campaigns based on insights and market trends.
• Innovative Content Formats: Stay at the forefront of content trends, experimenting with new formats, platforms, and technologies to ensure ANIMAL remains an industry leader in content innovation.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or related field from a top university.
• 7-10+ years of experience in content strategy, digital marketing, or brand management, preferably in the CPG space with a deep understanding of performance/sports nutrition.
• Proven success leading content teams, managing complex campaigns, and developing innovative, audience-centric content strategies.
• Expertise in leveraging data and consumer insights to drive content decisions, with a strong metrics-driven approach.
• Exceptional writing, editing, and storytelling skills, with the ability to translate business objectives into engaging, on-brand content across platforms.

Preferred

• Extensive experience in the CPG industry, with a track record of shaping content strategies for high-growth brands.
• Strong leadership skills with experience managing cross-functional teams and collaborating with athletes, influencers, or ambassadors.
• High proficiency in SEO, content marketing, social media platforms, and performance analytics tools (Google Analytics, SEMrush, etc.).
• A strong personal connection to fitness and performance nutrition, with an understanding of peformane-driven athlete culture.