Responsibilities

• E-Commerce Strategy & Site Performance
• Own the DTC and wholesale e-commerce P&L, including revenue targets, conversion rate, AOV, and site-driven growth KPIs
• Lead ongoing CRO strategy — prioritizing and overseeing testing, UX improvements, and merchandising optimization across the Shopify storefront
• Oversee site operations, catalog integrity, and publishing cadence in partnership with the Web Producer
• Partner with IT and development resources to manage the Shopify technology stack, app ecosystem, and platform roadmap
• Ensure the digital experience appropriately serves both consumer and professional audiences, with channel-appropriate content, pricing, and navigation
• Retention & Lifecycle Marketing
• Own the full customer retention strategy across email, SMS, and loyalty — from acquisition handoff through repeat purchase and long-term LTV growth
• Lead segmentation strategy and audience architecture in Klaviyo, ensuring the right message reaches the right customer at the right stage of their journey
• Oversee automated flow strategy (welcome, post-purchase, replenishment, win-back, professional onboarding) and campaign calendar execution

Requirements

• 7–10 years of progressive e-commerce and digital marketing experience, with at least 2–3 years in a director or senior manager role
• Models HydroPeptide’s core values—High Performance, Integrity, Clinical Results, and Luxury Experiences—in decision-making, leadership approach, and daily interactions.?
• Experience managing agency relationships (development and design) including SOW negotiation, project scoping, and vendor accountability
• Proven ability to manage and develop direct reports in a fast-moving, cross-functional environment
• Deep hands-on experience with Shopify — including storefront management, app ecosystem, and working with development partners
• Strong Klaviyo expertise across both campaign execution and lifecycle / flow strategy
• Demonstrated track record of owning retention KPIs and improving LTV and repeat purchase performance
• Experience in beauty, skincare, wellness, or luxury consumer goods strongly preferred; aesthetic or medical-grade skincare a significant plus
• Highly analytical — comfortable building business cases, reading cohort data, and presenting performance to senior leadership
• Strong cross-functional collaborator who can operate at both the strategic and executional level

Preferred

• Familiarity with the spa, medical aesthetics, or professional skincare distribution model
• Experience with SMS platforms, loyalty tool or subscription management (Attentive, Yotpo, ReCharge)
• Comfort with analytics tools like GA4, ThoughtMetric, Seller Central for attribution and performance
• Experience building or scaling a community-integrated retention model