Director of E-Commerce at Groux Distribution Group LLC | Paramount, CA | $130K/yr – $150K/yr

Director of E-Commerce

Paramount, CA (Hybrid)

$130K/yr – $150K/yrDirector/Executive5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the end-to-end e-commerce engine for a consumer beverage brand, driving SKU expansion, D2C growth, and marketplace performance across Shopify, Amazon, Walmart, and TikTok Shop.

Own P&L for digital sales and optimize CAC, CPA, and LTV to maximize profitability.
Build scalable e-commerce systems, site merchandising, bundles, pricing, and promotions to boost conversion and AOV.
Collaborate across Marketing, Sales, Operations, and CS to improve activation, retention, and customer experience.

Job Description

Responsibilities

Develop and execute the company’s overall e-commerce growth strategy.
Own the P&L for all digital sales channels.
Build and optimize our Shopify website for maximum conversion.
Launch and scale Amazon, Walmart Marketplace, TikTok Shop, and future marketplaces.
Manage email marketing, SMS, subscription, and loyalty programs.
Develop promotions, bundles, pricing strategies, and product merchandising.
Analyze customer behavior, acquisition costs, conversion rates, and lifetime value to maximize profitability.
Manage relationships with external agencies and technology partners. Collaborate with Marketing, Sales, Operations, and Customer Service to deliver an exceptional customer experience.
Build scalable systems and processes to support the expansion of the Gutsi product portfolio.

Requirements

5+ years leading e-commerce for a consumer brand.
Proven success growing a Shopify business.
Strong Amazon Seller Central experience.
Experience with Walmart Marketplace and TikTok Shop preferred.
Strong understanding of digital merchandising, customer acquisition, retention, and conversion optimization.
Experience with Klaviyo, Google Analytics, and e-commerce reporting tools.
Excellent analytical, financial, and leadership skills.
Experience in beverages, supplements, wellness, nutrition, or consumer packaged goods is highly preferred.
Startup or high-growth company experience is a significant plus.