Director of E-Commerce & Digital at Summer Classics | Pelham, AL

Summer Classics

Director of E-Commerce & Digital

Pelham, AL (On-site)

Salary Not AvailableDirector/Executive6+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end ecommerce leadership across DTC, marketplaces, and digital channels with AI-driven optimization to lift revenue and efficiency.

Growth Infrastructure: Scale e-commerce with data driven experimentation across DTC, marketplaces, and digital channels.
Site & Content Optimization: Own website performance, UX, content, and conversion improvements with IT/web dev partnership.
Performance & Personalization: Drive SEO, content strategy, audience segmentation, and personalized experiences to lift traffic and conversions.

Job Description

Responsibilities

Lead and execute e-commerce strategy across DTC and third-party channels to drive revenue and profitability.
Own and manage website performance, including content, navigation, user experience, and conversion optimization in conjunction with the web development team.
Drive SEO and digital content strategies to increase visibility, engagement, and traffic.
Manage marketplace performance, including assortment, advertising, and promotions.
Develop audience segmentation and personalization strategies to improve targeting effectiveness.
Monitor inventory productivity, assortment mix, and lifecycle performance across digital channels.
Establish performance reporting and translate data into actionable business insights.
Partner cross-functionally with Marketing, IT, Merchandising, and Operations to enhance digital performance.
Identify and implement tools, automation, and best practices to scale e-commerce operations.

Requirements

Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
6-10 years of experience in e-commerce or digital commerce leadership.
Strong expertise in SEO, website optimization, and digital content strategy.
Demonstrated knowledge of AI tools and emerging technologies relevant to e-commerce, digital marketing, customer experience, analytics, and operational efficiency.
Ability to evaluate and responsibly leverage AI-driven solutions to support business objectives, improve decision-making, and enhance operational effectiveness while maintaining alignment with company standards, brand integrity, and data privacy expectations.
Advanced analytical skills with the ability to translate data into actionable insights.
Experience with e-commerce platforms, PIM systems, and digital analytics tools.
Proven ability to lead cross-functional initiatives and influence stakeholders.
Strong communication, organizational, and project management skills.
Ability to manage multiple priorities in a fast-paced environment.
Strategic mindset with strong problem-solving capability.

Benefits

Competitive health, dental, and vision plans
Employer-paid short- and long-term disability.
401(k) plan with company match after 12 months
Employee Assistance Program and Chaplain Services to support mental and emotional well-being
Paid sick leave, vacation, holidays, and parental time
Generous employee product purchase discount

Summer Classics

2.8 Glassdoor

From a 35+ year legacy of taste, Summer Classics has become the premier manufacturer of luxury outdoor furniture. We innovate with timeless materials like exclusive resin wicker, cast aluminum, teak, and iron. Our beautiful creations enhance the quality of life for our customers and change the way people think about outdoor furniture.Our Purpose: We exist to provide,Life’s best moments... Furnished.TM

Founded in 1978

Pelham, Alabama, USA

228 employees (55 in marketing)

www.summerclassics.com

23% recommend to a friend

62% CEO approval