Responsibilities

• Portfolio Integration & Management - Manage the Digital Trust portfolio structure, service taxonomy, market segmentation, and portfolio positioning in alignment with global strategy. - Support the integration of acquired services and capabilities into the Digital Trust portfolio, ensuring consistent positioning, messaging, and market readiness. - Support portfolio packaging or bundling activities. - Monitor portfolio performance, market trends, competitive developments, and customer demand signals to identify portfolio opportunities and gaps.
• Cross-Sell & Portfolio Adoption - Support the VP’s integration agenda by activating acquired and new services in-market – executing launch, positioning, and demand plays. - Drive cross-sell across the Digital Trust portfolio, connecting services to existing customers, channels, and sales teams. - Execute the go-to-market integration of acquired businesses and services, including portfolio alignment, launch planning, sales enablement, content harmonization, and cross-sell activation. - Build campaigns, plays, and enablement that accelerate adoption of newly integrated and newly launched services.
• Sales Enablement - Build and deliver sales enablement – training, playbooks, and toolkits – so regional and industry teams can position the portfolio and cross-sell confidently. - Develop customer co-marketing programs (customer engagements, case studies, testimonials, distribution toolkits).
• Product Marketing & Content - Operationalize positioning and value propositions – set with the VP and global team – into sales tools, website, spec sheets, and campaign assets. - Lead service launches and the supporting asset set. - Lead content production across webinars, thought leadership, case studies, white papers, and campaign assets.
• Demand Generation & Top-of-Funnel Pipeline - Run the demand generation engine – ABM, campaigns, webinars, and inbound – that drives top-of-funnel pipeline growth across the Digital Trust portfolio. - Provide the rails and repeatable motions for lead generation, measuring performance and improving cost-per-lead and conversion. - Design and execute campaigns that build and sustain a multi-million-dollar sales pipeline.
• Market Visibility - Support analyst relations and PR to increase market visibility through briefings, interviews, and earned coverage. - Represent the company at industry conferences, forums, webinars, and customer events, building credibility for our Digital Trust capabilities. - Collaborate closely with global Digital Trust leaders, technical experts, and regional teams to drive consistent global positioning and market activation.

Requirements

• Bachelor’s degree in business, strategy or related technical field
• 8+ years in B2B technology/cyber marketing, with strong hands-on demand generation and campaign execution experience.
• Experience driving cross-sell and adoption across a portfolio of services.
• Experience building sales enablement that helps sales teams’ position and cross-selling.
• Comfortable operating as an execution partner to senior leaders in a complex, matrixed, international organization.
• Hands-on experience with ABM, webinars, content marketing, and campaign execution.
• Proven track record owning demand generation tied to measurable pipeline and ROI.
• Language skills – Advanced English (required)
• Excellent verbal and written communication and interpersonal skills
• Advanced reasoning abilities

Benefits

• Health: Medical, dental and vision insurance, life insurance, employee assistance programs.
• Wealth: In addition to base pay, we offer 401(k) with company match (immediate vesting upon enrollment).
• Happiness:
• Professional Growth: Online training courses, virtual and classroom development experiences, tuition reimbursement program
• Work-Life Balance: Paid-time off and family leave