Responsibilities

• Lead B.I.G.’s digital marketing engine — performance and paid media, retention and lifecycle marketing, marketing operations, and analytics — across our portfolio of retail and wholesale brands and products
• Set the digital strategy, own the budget and its return, and partner with brand, creative, content, and business line owners to turn goals into measurable growth
• Build and lead a team of managers and specialists and modernize how the function works — including making it AI-forward
• Own strategy and execution across all paid channels — paid search, shopping, paid social, display and retargeting, programmatic prospecting, and affiliate partnerships — to drive new-customer acquisition and revenue
• Own the digital marketing budget and its allocation, maximizing ROAS and holding channels and agencies accountable to measurable outcomes
• Direct large-scale campaigns from strategy through execution, testing, and reporting; oversee A/B and multivariate experimentation
• Manage agency and consultant relationships, providing clear direction and holding them accountable to results
• Own retention and lifecycle marketing (email, SMS, push, and onboarding) to grow engagement, repeat purchase, and customer lifetime value
• Partner with product lines on cross-sell, activation, and lifecycle programs
• Own the Bullion Club loyalty program — strategy, member growth, engagement, and measurable ROI

Requirements

• Bachelor’s degree in marketing, business, or a related field, or equivalent experience required
• 8+ years in digital and performance marketing, including experience leading teams and managing significant budgets — preferably within ecommerce or a direct-to-consumer brand
• A proven track record driving profitable, data-driven growth across paid and lifecycle channels
• Deep expertise across the paid media ecosystem (search, shopping, social, display, programmatic, affiliate) and marketing analytics
• Strong command of martech, attribution, and reporting; comfortable owning KPIs and turning data into decisions
• Experience leading and developing managers and specialists
• Excellent communication and stakeholder management; able to operate effectively as a shared-service partner
• Fluency with AI tools and a commitment to building an AI-forward function

Preferred

• Experience marketing financial products, cards, or fintech
• Experience in a shared-service or agency model serving multiple brands or business lines
• Familiarity with precious metals, commodities, or alternative assets
• Experience building or modernizing a martech stack
• SQL or comfort querying data directly
• Fluency with AI tools and a commitment to building an AI-forward function

Benefits

• Medical, Dental, and Vision
• Short Term Disability & Long-Term Disability
• Life Insurance
• 401K (Company matches!)
• Free Lunch every day
• Tuition Reimbursement
• College Debt Repayment
• 9 Paid Holidays
• Paid Time Off with Sell Back Option
• Paid Day off for your Birthday