Responsibilities

• Digital Strategy & Omnichannel Excellence
• Own the digital marketing strategy and roadmap across paid, owned, and earned channels, and manage all paid social campaigns for our portfolio.
• Manage and optimize the digital marketing budget across channels, reporting on ROI, CAC, LTV, and pipeline/revenue impact to executive leadership for professional and consumer audiences
• Digital Activation & Campaign Execution
• Lead multi-channel campaigns tailoring messaging and channels to build and optimize the brands, and report on analytics and trends. Use data-driven analysis to quickly prove and disprove hypotheses on what will drive the highest performance from the channel.
• Translate materials into compelling, compliant digital campaigns that reach both healthcare providers (HCPs) and consumers, while partnering closely with Regulatory, Medical Affairs, and Sales to ensure every asset meets industry compliance standards
• Website, CRM & Marketing Technology
• Oversee website strategy, UX, and conversion rate optimization in partnership with design and web development resources.
• Manage relationships with external creative agencies, freelancers, and paid media partners; negotiate contracts and hold partners accountable to KPIs.
• Digital Analytics & Performance

Requirements

• Bachelor’s degree in a related field required; advanced degree preferred
• 10+ years of experience in Marketing related roles, with at least 3-5 years of that experience in aesthetics, beauty or pharmaceuticals.
• Proven ability to operate at both strategic and executional levels
• Comfortable with ambiguity and rapid change
• Highly analytical and data-driven, with strong operational discipline and launch execution
• Executive-level communication skills and the ability to align diverse stakeholders around a shared vision ability to operate autonomously with high ownership
• Ability to travel up to 20% as required
• Ability to work in an office environment, and sit, stand or use computer for extended period of time