Responsibilities

• Architect, launch, and execute a multi-platform social media strategy across LinkedIn, X, Instagram, YouTube, and emerging channels.
• Define and maintain Flock's social brand voice, creating content that builds awareness, trust, and engagement across public sector and commercial audiences.
• Oversee daily channel operations, including publishing schedules, content calendars, real-time brand engagement, and crisis communication nuances.
• Partner cross-functionally with Brand, Creative, Content, Communications, and Product Marketing teams to amplify major campaigns and product launches.
• Establish social analytics dashboards, track key performance indicators, and scale a dedicated social media team as the function grows.

Requirements

• Extensive experience building, executing, and scaling social media strategy within high-growth technology, civic-tech, or mission-driven organizations.
• Demonstrated track record of expanding social channel audiences and driving engagement across LinkedIn, X, Instagram, and YouTube.
• Practical capability to balance creative campaign development with quantitative analytics, social listening, and performance measurement tools.
• Strong cross-functional collaboration skills with experience advising executives, sales teams, and marketing leaders on digital brand strategy.
• Proven ability to navigate sensitive conversations and online communication with professional judgment and nuance.