Responsibilities

• Develop and execute Russell Stover's long-term ecommerce strategy to drive profitable growth across Amazon, DTC, marketplaces, and omnichannel retail partners.
• Lead omnichannel and direct-to-consumer initiatives while establishing best practices, capabilities, and tools that advance digital commerce performance.
• Identify and implement new technologies, insights, and resources to support strategic growth objectives.
• Lead digital merchandising, content, assortment, retail media, and performance marketing strategies across all ecommerce channels.
• Establish and monitor key performance metrics, leveraging data and insights to optimize traffic, conversion, profitability, and customer experience.
• Partner with Sales and Marketing to drive integrated ecommerce activation, content excellence, and competitive advantage.
• Own the consolidated digital commerce P&L, including click-to-mortar, Amazon, marketplaces, and direct-to-consumer business units.
• Deliver revenue and profitability targets through disciplined budget management, investment optimization, and performance oversight.
• Build strategic relationships with key customers, retailers, vendors, and internal stakeholders to align priorities and accelerate growth.
• Lead cross-functional collaboration to develop and execute joint business plans and digital commerce initiatives.

Requirements

• Bachelor of Arts/Bachelor of Science Degree
• Minimum 7+ years of ecommerce-related experience
• 5+ years in people leadership roles, with responsibility of teams 3 people or larger
• Direct P&L management experience with ownership of revenue growth goals
• Direct account management experience with ecommerce leading ecommerce or omnichannel strategy of national retailer(s) and Amazon 1P
• Experience stewarding ecommerce strategy and retail media with key retailers, i.e. Amazon Ads, Walmart Connect, Kroger Precision Marketing, and/or Roundel
• Understanding of Direct-to-Consumer ecommerce site merchandising, UI/UX, SEO/SEM, and performance marketing
• Extensive experience in collaboration with members of senior leadership (Director level and above)
• Ability to accelerate digital transformation across sales and marketing organizations by championing ecommerce agenda across the organization
• Capacity to both develop an inspiring long-term strategic plan while providing in-depth analysis to align digital investments and decisions

Preferred

• Master’s Degree
• Ecommerce-related experience preferably within the CPG industry
• Experience with Salsify or Syndigo PIM systems
• Experience with Digital Shelf Analytics tools and scorecards (e.g. NIQ/Data Impact, Profitero etc.)
• Experience with Pacvue
• Experience with analyzing Ecommerce POS data
• Knowledge of AI/LLM trends in digital activation
• Past Direct-to-Consumer ownership
• Past execution of third-party marketplaces