Director, Digital Activation

New Philadelphia, PA (On-site)

$90K/yr – $180K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Lead and optimize the organization’s biddable media program for healthcare clients, aligning strategy with execution, and driving client success and thought leadership while expanding strategic partnerships.

  • Own performance targets and collaborate with Business Insights to define KPIs across all biddable channels.
  • Codify best practices, SOPs, and staffing models to streamline campaigns and connect data across channels.
  • Represent the organization in public forums and strengthen partnerships with Google, Meta, The Trade Desk, and other key platforms.

Job Description

Lead and optimize the organization’s biddable media program for healthcare clients, aligning strategy with execution, and driving client success and thought leadership while expanding strategic partnerships.

  • Own performance targets and collaborate with Business Insights to define KPIs across all biddable channels.
  • Codify best practices, SOPs, and staffing models to streamline campaigns and connect data across channels.
  • Represent the organization in public forums and strengthen partnerships with Google, Meta, The Trade Desk, and other key platforms.
CMI Media Group logo

CMI Media Group

3.8 Glassdoor

CMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group’s core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world’s top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients. CMI Media Group has seven office locations across the US. To apply for a position within our teams visit https://www.cmimediagroup.com/careers

Founded in 1989
Philadelphia, Pennsylvania, USA
1.5K employees (258 in marketing)
78% recommend to a friend
94% CEO approval

Traffic Signals

Monthly Visitors
10.2K
Traffic Source Mix
Search
31.6%
Direct
51.5%
Referral
7%
Social
8.5%
Paid
1.2%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
253 (17% of company)
Median Career Experience
9 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
2

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