Responsibilities

• Own & transform the end-to-end acquisition funnel, including leads, quote experience, and bind conversion
• Define and execute a funnel optimization strategy aligned with growth and profitability objectives
• Leverage AI-driven insights and predictive analytics to uncover new conversion opportunities
• Establish and manage KPIs, performance metrics, and optimization frameworks
• Design and continuously improve a best-in-class digital quote experience
• Identify friction points and streamline the customer journey across touchpoints
• Use AI-powered personalization to tailor quote pathways and enhance user engagement
• Lead A/B testing and experimentation programs to continuously improve performance
• Translate analytical insights into clear, prioritized actions that drive measurable impact
• Champion the adoption of AI and machine learning solutions to enhance targeting, personalization, and funnel performance

Requirements

• 7+ years of experience in insurance, digital acquisition, or funnel optimization
• Demonstrated success optimizing end-to-end customer acquisition journeys
• Experience leveraging AI, predictive analytics, or automation tools in a business context
• Strong understanding of insurance quoting processes and underwriting principles
• Deep experience with A/B testing, experimentation frameworks, and data-driven optimization
• Familiarity with AI/ML applications in marketing, digital experience, or conversion optimization
• Strategic thinker with the ability to translate vision into execution
• Proven ability to influence and align cross-functional stakeholders
• Strong analytical, problem-solving, and communication skills
• Passion for delivering customer-centric, innovative digital experiences

Benefits

• Comprehensive Benefits: Enjoy competitive health coverage, retirement plans, paid time off, flexible work options, and lifestyle perks like employee discounts.
• Career Growth: Advance your skills through tuition reimbursement, leadership programs, and internal mobility opportunities. Your development is our priority.
• Social Responsibility: Contribute to meaningful initiatives through Fundación Mapfre, supporting communities and sustainability worldwide.
• Pay Philosophy: The typical starting salary range for this role is determined by several factors including skills, experience, education, certifications, and location. Some roles at Mapfre are eligible for commission and/or bonus earnings, in addition to salary, calculated based upon factors set forth in the compensation plan for the role.