Director, Demand Partnerships at the COOL company | New York City, NY | $160K/yr – $200K/yr

the COOL company

Director, Demand Partnerships

New York City, NY (Remote)

$160K/yr – $200K/yrDirector/Executive7+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the programmatic partnerships expansion with DSPs and trading desks, manage end-to-end deal flow from outreach to activation, and drive a revenue pipeline through external partnerships.

Growth & Partnerships: Build pipeline, negotiate terms, and close deals with DSPs and ATDs to generate net-new demand revenue.
Go-to-Market & Positioning: Align COOL inventory with buyers priorities and run proof-of-concept structures to accelerate adoption.
Events & Representation: Represent COOL at industry events and client engagements to convert interest into active partnerships.

Job Description

Responsibilities

New Partnership Development
Proactively source and open new demand relationships with DSPs and independent trading desks across North America and key global markets.
Build and manage a structured pipeline of prospective demand partners, moving opportunities efficiently from initial outreach through contract execution and first campaign activation.
Lead all aspects of commercial negotiation, including deal structuring, pricing strategy, and contractual terms, in close partnership with legal and finance stakeholders.
Represent COOL at industry conferences, trade events, and client-facing engagements as a credible and compelling voice in programmatic advertising.
Own and deliver against a net-new demand revenue target on a quarterly and annual basis, with clear accountability for pipeline generation and deal closure.
Develop and execute go-to-market strategies that align COOL's inventory proposition with the specific buying priorities and performance objectives of prospective demand partners.
Leverage proof-of-concept deal frameworks — including private marketplace deals and curated deal structures — to demonstrate measurable value and accelerate partner adoption.
Translate market intelligence and buyer feedback into actionable product and positioning insights for internal stakeholders.
Collaborate cross-functionally with yield, product, and ad operations teams to ensure seamless onboarding and partner satisfaction post-deal.

Requirements
7+ years of experience in programmatic advertising, with a focus on demand-side partnerships, business development, or sales.
Proven track record of building and closing commercial relationships with DSPs, ATDs, or agency trading desks.
Deep understanding of the programmatic ecosystem — RTB, PMPs, deal IDs, header bidding, and SSP/DSP dynamics.
Strong commercial acumen with experience in deal structuring, pricing, and contract negotiation.
Demonstrated ability to build and manage a structured sales pipeline with consistent conversion velocity.
Excellent communication, presentation, and stakeholder management skills.
Comfort representing a company externally — at trade shows, conferences, and in client-facing settings.
Must be able to work primarily between the hours of 9:30 AM - 6:30 PM ET

Nice to Have
Experience at a supply-side platform (SSP), ad network, or publisher monetization business.
Existing relationships with programmatic buyers and trading desks in North American markets.
Familiarity with CTV, mobile, or emerging programmatic channels.
Experience working with legal and finance teams on complex commercial agreements.

Benefits
Competitive Salary
Health, Dental and Vision Insurance
Annual Performance Bonus
Paid Time Off
Company Holidays
Flexible work schedule
401k

the COOL company

3.9 Glassdoor

The COOL Company is a leader in AI-driven advertising technology, unifying creative automation, campaign activation, and attribution intelligence into a performance-driven platform for brands, agencies, and publishers.Fueled by proprietary AI infrastructure, intelligent agents, and first-party data, The COOL Company activates billions of impressions annually, driving greater investment efficiency, personalized creative, measurable performance outcomes, and stronger monetization. Its unified ad tech platform, COOLAI, enables customers to create, activate, and optimize omnichannel ad campaigns across CTV, digital display, search, and social channels with speed, precision, and transparency.

Founded in 2012

New York, New York, USA

47 employees (8 in marketing)

cool.co

79% recommend to a friend

80% CEO approval