Campaign & Demand-Generation Manager
Danaher Life Sciences
Austin, TX (Remote)
$125K/yr - $145K/yrIn-houseFull-timeMid level7+ years exp.
17 hrs ago
Director, Demand Generation
New York City, NY (Hybrid)
$85K/yr – $105K/yrDirector/Executive8+ years expFull time
Posted 2 weeks ago
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Job Summary
Own North America demand generation and drive measurable pipeline by orchestrating multi‑channel programs, ABM aligned with sales, and data-driven optimization.
- Growth ownership: lead multi-channel demand gen and full-funnel reporting to identify bottlenecks and accelerate pipeline.
- Channel discipline: optimize paid search, social, LinkedIn, SEO, email, and webinars within budget to maximize contribution.
- Collaboration: partner with Sales Directors, BDRs, and Growth Marketing on ABM plays and enablement that source self pipeline.
Job Description
Responsibilities
- Build and execute North America demand generation strategy, translating it into measurable pipeline impact across awareness, engagement, meetings, and revenue
- Lead channel optimization (paid search, social, LinkedIn, SEO, email, webinars) and manage budget allocation based on performance and pipeline contribution
- Partner with Sales Directors, BDRs, and Growth Marketing to develop account-based strategies, sales plays, and enablement content that drives self-sourced pipeline
- Own full-funnel reporting and analytics—establishing KPIs by channel, campaign, and persona while identifying bottlenecks and driving rapid iteration
- Support event-driven demand generation and event ROI tracking
- Lead and coach demand generation team members within a cross-functional Center of Excellence model
Flywheel
3.2 Glassdoor
Flywheel’s unified best-in-class services combine tailored expertise with cutting-edge software solutions to achieve a singular goal: To pioneer the future of commerce and inspire a new standard of partnership.As the leader of every major marketplace platform, we pride ourselves on our size and influence, but what really sets us apart is our unwavering commitment to providing a customized level of service. Client success is what drives us.
Founded in 2014
Baltimore, Maryland, USA
1.7K employees (502 in marketing)
50% recommend to a friend
39% CEO approval
Traffic Signals
Monthly Visitors
70.9K
Monthly Google Ads Budget
$540
Traffic Source Mix
Search
35%
Direct
54.9%
Referral
7.1%
Social
1.8%
Paid
1%
Headcount Trend
Current headcount: ~1.7K
Marketing Team
Marketing Team Size
453 (27% of company)
Median Career Experience
18 years
Median Tenure
6.3 years
Marketing Roles Posted (Last 30 Days)
8
