Responsibilities

• Strategy & Planning
• - Define and execute comprehensive demand generation strategy aligned to company revenue goals
• - Develop go-to-market strategies by industry vertical (Propane, Industrial Gases, Oil & Gas, Chemicals, etc.)
• - Build annual and quarterly campaign roadmaps balancing quick wins with long-term programs
• - Partner on budget allocation and resource prioritization
• - Own MQL, SQL, and pipeline targets across all verticals with accountability to revenue goals
• Campaign Execution & Optimization
• - Design and launch multi-channel campaigns optimized for long B2B sales cycles (email, LinkedIn, webinars, content, ABM)
• - Build industry-specific nurture programs that move prospects from awareness to SQL
• - Create account-based marketing programs for target enterprise accounts
• - Develop conversion optimization strategies (landing pages, forms, CTAs, content offers)
• - Partner with sales on lead quality, handoff processes, and closed-loop feedback
• Team Leadership & Development
• - Build, manage, and develop a team of demand generation specialists
• - Set clear goals, provide coaching, and conduct performance reviews
• - Foster a data-driven, results-oriented culture with accountability to metrics
• - Develop team capabilities in HubSpot, Salesforce, analytics, and industrial marketing
• - Create career paths and growth opportunities for team members
• Sales Alignment & Enablement
• - Partner closely with Sales Leadership to define MQL/SQL criteria and Service Level Agreements? (SLA) and Co-own marketing-sales SLAs with measurable commitments and accountability? (ensure exact phrasing)
• - Conduct regular pipeline reviews with sales to monitor lead quality and conversion
• - Gather continuous feedback from sales team to improve lead quality and campaign targeting
• - Create sales enablement content (battle cards, case studies, ROI calculators, scripts)
• - Present marketing performance and pipeline contribution in sales meetings
• Analytics & Reporting
• - Own marketing attribution model leveraging HubSpot, Salesforce, and Databricks
• - Build and maintain executive dashboards showing campaign ROI, pipeline contribution, and conversion metrics
• - Conduct win/loss analysis and funnel optimization
• - Present performance reviews and business reviews to executive team
• - Use data to identify trends, optimize spend, and forecast pipeline generation