Responsibilities

• Build the demand generation strategy
• Turn the CRM into a revenue engine
• Improve inbound quality and conversion
• Build the B2B content and case-study engine
• Align marketing with setters and sales
• Oversee the production and distribution of founder-led content, case studies, executive emails, research, webinars, sales materials, and account-specific campaigns
• Create a clear feedback loop between marketing and sales

Requirements

• Significant experience in B2B demand generation, revenue marketing, or growth marketing
• Experience generating pipeline from U.S. or international enterprise buyers
• Strong understanding of CRM, lifecycle marketing, and marketing automation
• Experience working closely with setters, SDRs, account executives, or closers
• Evidence of measurable pipeline and revenue impact
• Experience in agencies, professional services, SaaS, martech, advertising, or adjacent industries
• Strong written communication and analytical ability
• Experience managing small teams, contractors, or cross-functional execution
• You have built or operated demand generation programs for a B2B company selling complex, high-value services or software
• You understand CRM, lifecycle marketing, paid acquisition, content, account-based marketing, and sales alignment