Responsibilities

• Own the demand engine: define and execute the annual and quarterly Demand Generation strategy aligned to revenue targets, Ideal Customer Profiles, and GTM priorities, translating revenue targets into channel forecasts and budget allocations.
• Carry the pipeline number: own quarterly and annual sales-qualified pipeline targets, staying accountable for marketing-sourced and marketing-influenced pipeline, efficiency, and ROI.
• Partner with Sales: work hand-in-hand with Sales Leadership on pipeline planning, account coverage, forecast accuracy, and gap-to-quota, and drive outbound pipeline quality with the SDR team using intent signals and qualification intelligence.
• Build the outbound engine: co-develop scoring logic, sequence strategies, and the feedback loop between outbound activity and pipeline outcomes alongside the VP, RevOps.
• Campaign & Channel Execution
• Run always-on programs: design and optimize multi-channel campaigns that connect brand awareness to pipeline across digital, lifecycle, events, and sales-led programs, including pod-based execution, competitive displacement waves, and Account-Based Marketing with quarterly reselection co-owned with Sales.
• Own paid media: oversee campaigns across LinkedIn, Google, retargeting networks, podcasts, and emerging channels, managing audience segmentation and creative discipline to maximize ROI.
• Launch new products: build the demand engine for new product introductions across the Shipium suite, and lead the partner marketing rhythm with top systems integrators including Manhattan, Bricz, Pivotree, and Open Sky Group.
• Drive events and content: strategize and execute regional and executive event programs — including NRF, LogiMed, LogiPharma, Manifest, and proprietary Shipium-hosted activations — and scale webinar and organic content programs across Search, Answer, and Generative engines.
• Experiment relentlessly: run A/B tests, funnel diagnostics, channel pilots, and message/offer tests with explicit kill criteria to validate new demand channels.

Requirements

• Bachelor's degree and/or a minimum of 7+ years of B2B demand generation experience, or an equivalent combination of education and experience.
• A track record of success in high-growth B2B SaaS environments.
• Experience managing an end-to-end demand engine across channels, budget, and pipeline targets.
• A strong history of working hand-in-hand with Sales Leadership and SDR managers to build tight lead-routing SLAs, outbound sequences, and account-based plays.
• Power-user fluency in marketing automation and CRM ecosystems (Pardot and Salesforce) and familiarity with data orchestration tools like ZoomInfo, Gong, and BI platforms.
• Expert-level understanding of multi-touch attribution modeling and strong financial acumen managing budgets against unit economic targets.

Benefits

• At Shipium, Employees enjoy full medical, dental & vision coverage (with 65% coverage for dependents), optional life insurance and long-term disability coverage, a 401(k) retirement plan, fully remote work-from-home options in 28* states, 8 paid weeks of parental leave, paid holidays annually, self-managed vacation time, sick & safety leave, and volunteer time off.