Responsibilities

• Client Insight & Empathy - Develop a deep understanding of client needs, business pressures, and market dynamics across industries, regions, and verticals.
• Ensure all work reflects how clients actually operate—grounded in customer behavior, feedback, and real-world use cases.
• Bring the voice of the client into content creation, influencing priorities.
• Activation Content Development - Partner to translate Microsoft capabilities and solutions into compelling stories that address client challenges and take on critical industry and vertical opportunities.
• Shift conversations from products to client outcomes (growth, trust, efficiency, competitive advantage).
• Identify and build AI enabled approaches to create and distribute content more effectively.
• Cross-Functional Leadership & Orchestration - Partner closely with Sales to understand client priorities, and real-world objections—and translate these into more effective strategies and solutions.
• Collaborate with Product teams to ensure content reflects client needs, market dynamics, and product vision and realities.
• Work with Marketing peers (brand, content, comms) to ensure narratives are consistent, relevant, and resonate externally.
• Align with activation teams (field marketing, events, partner marketing, agencies) to ensure strategies are executed effectively and land with impact in market.